1906 



GLEANINGS IN BEE CULTURE. 



1163 



ADVERTISING TALKS 



BY THE AD. MAN. 



A TALK WITH OUK SLBSCRIBEKS. 



We haven't taken space lately to talk with 

 j'ou as we should like; but so many matters 

 come up, at this season of the year/on which 

 we want your opinion, that we devote this 

 page to the matter in this issue. 



COXTIXUING SUBSCRIPTIONS. 



Some of our newer subscribers occasional- 

 ly overlook our printed statement that we 

 continue subscriptions until requested to dis- 

 continue. We are reminded of this by a 

 card from Missouri: 



I reed your circular letter notif.ving' me that my 

 subscription had expired, and from what you said I 

 inferred if I did not tell you to continue you would 

 discontinue: but one has been placed on my desk. I 

 have not opened it; and as I am taking Leahy's paper, 

 please discontinue. J. L. Ferguson. 



Sweet Springs, Mo., Sept. 4. 



Mr. Ferguson has proliably been so busy 

 this summer that he has not noticed the ali- 

 sence of the Pi'og}\'ssive Bee-keeper for sev- 

 eral months. We were advised lately that 

 the paper had suspended publication, and 

 the unexpired subscriptions would be filled 

 with a poultry journal, to which paper the 

 Progressive had sold its good will and sub- 

 scription-list. Mr. F. misunderstood our let- 

 ter. AVe continue to send Gleanings un- 

 less ordered discontinued, either when the 

 order is sent or a request made later. A 

 canvass of our list about a year ago showed 

 about 80 per cent in favor of this plan. We 

 ai'e perfectly willing to follow the wishes 

 of all subscribers, however, and promptly 

 discontinue all subscriptions when so re- 

 quested. 



.^ 



"EAT HONEY." 



We have just issued a pamphlet by that 

 title. It was written and designed especial- 

 ly for our exhibit at the Ohio State Fair, and 

 you may depend upon it that we did the 

 l)est we knew how. Jtist by changing the 

 ad's on the covers it can he made to cIo for 

 any one desiring to advertise in this man- 

 ner. The cover design is a splendid half- 

 tone, full size, of a 4X5 section of honey — 

 very striking and unique. The body of the 

 booklet is entirely devoted to telling why 

 honey should be eaten. The story is given 

 complete and in a readable style. In fact. 

 the booklet was made to be valued by the 

 recipient. It is away above the ordinary 

 class of booklets. 



PRICES. 



With your name and address printed in 

 red on cover, our general ad. appearing on 

 back cover onlv: Per 50. $1.00 postpaid; 100. 

 $1.90: 250, $4.65. 



By express or freight, not pi'epaid: 250. 

 $4.25; 500, $8.50; 1000. $17.00; 5000. $30.00- 

 10,000, $45.00. 



If you desire an advertisement of your 

 own on the inside cover page or eithe'r of 

 the back cover pages, in place of ours, add 

 oO cts. per page for each thousand to the 

 above prices. No change made in adver- 

 tisements for less than a thousand copies. 

 ISo name on cover when advertisements are 

 changed unless 75 cts per thousand is added. 

 y\ e will gladly send anv one interested a 

 sample of this l)ooklet. 



CLA.SS ADVERTISING. 



You can safely assume that all Glean- 

 ings subscril)ers are bee-keepei'S or directly 

 interested in bee-keeping; hence if you have 

 an article that interests bee-keepers' Glean- 

 ings is the best medium. There is no loss 

 of circulation, every number going individ- 

 ually to one interested in your ad. Though 

 Gleanings has not a circulation equal to 

 some magazines, it's the best one to use, be- 

 cause no other paper reaches as many bee- 

 keepers. But considering the number of 

 bee-keepers in the United States, and the 

 circulation of other papers of its class, 

 Gleanings circulation is really phenome- 

 nal. One thousand subscribers ' to a class 

 magazine means as much as ten thousand 

 to one catering to everybody. However, 

 general advertisers find Gleanings a splen- 

 did medium. Its rate per thottsand circula- 

 tion is no higher than that of many papers 

 of general circulation. It is read by its sub- 

 scribers as no other medium is, as it directly 

 appeals to them. 



Class mediums are receiving more and 

 more the attention of general advertisers, as 

 they by I'ights should. 



PAROID ROOFING. 



Not all of our readers are interested in 

 the roofing question, but undoubtedly a 

 large number are. judging by the advertis- 

 ing order which F. W. Bird & Son, 20 Mill 

 St., E. Walpole, Mass., have sent us, which 

 begins in this issue. It will pay you to turn 

 to page 1205, and. whether interested or not 

 in roofing just now, to send for their 48- 

 page book of Farm Plans. 



ADVERTISING - RATES 



Twenty cents per agate line fiat. 



Classified columns — bonafide exchange or 

 want ads. — 1.5c a line, others 20c a line. 



Discount for cash in advance, 5^; if paid in 

 10 days, 2^. 



No objectionable advertising accepted. 



Forms close 10th and 25th of each month. 



Guaranteed circulation per issue, 30,000. 



GLEANINGS IN BEE CULTURE 



MEDINA, OHIO 



