1906 



GLEANINGS IN BEE CULTURE. 



1223 



ADVERTISING TALKS 



BY THE AD. MAN. 



A WOKD TO OUK KEADER.S. 



Any publication, in order to be successful, 

 must have the confidence and support of its 

 readers. Especially is this confidence valua- 

 l)le when the readers feel that their interests 

 are being carefully guarded in the matter of 

 advertisements admitted to the columns of 

 rhe publication. 



As most of our readers know, it has al- 

 ways been the policy of Gleanings to guard 

 carefully the advertisements which we accept. 

 We make it a point to investigate the busi- 

 ness integrity of the man or firm that applies 

 for admission to our advertising columns, 

 and to satisfy ourselves as to the ability of 

 the individual or companv to carrv out'the 

 offer made or to furnish ' the good's offered 

 tor sale. 



It is very seldom indeed that we learn that 

 ' 'ur judgment in keeping out the unreliable 

 advertisers has been faultv. We could carry 

 a great many more advertisements than we 

 ilo if we were willing to publish all that are 



^ sent us. We realize, however, that if we 



I want to retain the confidence of our readers, 

 and do justice to our advertisers who do 



I business upon an honoral)le basis, our long- 

 established policy is the best one. 



We are just as anxious to know of any 

 unfair dealings between our readers and our 

 advertisers as you will be to tell us. and we 

 shall spare no effort in making the wrong 



! right if the fault rests with the advertiser. 



i Please do not i-efer to us claims where a lit- 

 tle delay is experienced. It is not always 

 possible for any business house to till an 

 irder the day it is received, and we would 

 ask that you give dealers the same consider- 

 ation that you would like to have given to 



VOll. 



Telephones are no longer a luxury. Before many 

 - ears every home will be supplied with this modern 

 necessity. On the farm, especially, is the telephone 

 , •oming into use with miraculous rapidity. This is 

 I hecaijse of the great success of the hundreds and 

 Hundreds of independent companies. The Stromberg- 

 urlson Telephone Manufacturing Co.. Rochester. N. 

 > .. was always identified with this movement They 

 ire the largest independent manufacturers of tele- 

 phones in the world. This great Rochester factory 

 employs over 2500 skilled workmen. If you are at ail 

 interested in forming a company or installing the 

 i-ery latest equipment you will find it to your advan- 

 ;age to write them. You will receive prompt and full 

 f ply. Their advertisement appears on page 1221. 



MENTION GLEANINGS. 



(Jne of the greatest favors you can do the 

 publishers of this paper and' its advertisers 

 s. when ordering, or answering any adver- 

 isement, simply to say, "I saw your ad. in 

 JLEANiNGS." The advertiser likes to know 

 where his advertisement was noticed, so as 



to locate to a certaintv what papers are the 

 most profitable for his use. The more vou 

 mention Gleanings, the more the advertiser 

 values the paper, and the better our paper 

 becomes, for upon its advertisers largelv de- . 

 pend its size and the quality and quanti'tv of 

 text and illustrations. You help vourself bv 

 helping us. Look over the ad's 'in this is'- 

 sue. Form a habit of reading them: and 

 when you find an advertiser who can sup- 

 ply you with something you need, write 

 him: and do it before the matter slips from 

 your mind. 



As winter approaches, the heating question comes 

 into prominence. To make the assertion that you 

 can save half your fuel by the use of a certain device 

 is startling. Yet it is true. The radiator made bv 

 the Rochester Radiator Co.. whose advertisement ap- 

 pears on page 1264. is guaranteed to do this or your 

 money is promptly refunded. These radiators are 

 excellent for heating adjoining or upper rooms. Ev- 

 ery Gleanings reader using wood, coal, or gas for 

 heat should write for the instruction booklet offered 

 by the above concern. 



,^ 



THE RESULTS. 



We are striving, not only to make Glean- 

 ings the best paper of its kind published, 

 but the best regai'dless of any paper taken 

 for comparison. Such eft'orts are bound to 

 please our readers as well as our advertis- 

 ers. Below are two letters which tell the 

 x'esults better than we can ourselves. 



Bear Mr. i?oo^.-— What a splendid magazine Glean- 

 ings is getting to be: How can you afford it? If I 

 undertook to publish a pamphlet of that size and ex- 

 cellence it would cost me at least 2.5 cents apiece for 

 the first thousand. Now, you must publish a great 

 many thousands or the advertisers must pay the 

 bills — both, I suppose. 



Gleanings is really a fine publication. Its typo- 

 graphical make-up is excellent. The reading-matter 

 is both instructive and entertaining. The illustra- 

 tions are fine. Every time I open a new number I 

 am astonished and pleased at its beauty. 



I wish to congratulate you on the improved appear- 

 ance of Gleanings. It is getting better and better 

 all the time. Sincerely yours, 



(Name furnished on request). 



The A. I. Root Co..— I intended the ad. to be in- 

 serted in two issues. Please put in at once. I sold 

 nearly $400 worth of bees through my two small ads. 

 in 190.5. Yours truly. 



(Name furnished on i-equest). 



ADVERTISING - RATES 



Twenty cents per agate line flat. 



Classified columns — bonafide exchange or 

 want ads.— 15c a line, others 20c a line. ; ft 



Discount for cash in advance, 55i'; if paid in 

 10 days, 29?^. 



No objectionable advertising accepted. 



Forms close 10th and 25th of each month. 



Guaranteed circulation per issue, 30,000. 



GLEANINGS IN BEE CULTURE 



MEDINA, OHIO 



