1906 



GLEANINGS IN BEE CULTURE. 



1283 



ADVERTISING TALKS 



BY THE AD. MAN. 



ADVERTISE ALL THE TIME. 



To g-et the fullest returns from advertising you 

 should keep your name before your prospective cus- 

 tomer the year round. This means running your ad. 

 in every issue when you have been accustomed to on- 

 ly part— the rush season. 



But you say this is expensive. 



To meet this one objection to the plan, we will start 

 a new classified department entitled " Bee-keepers' 

 Directory," for the exclusive use of all-year-round ad- 

 vertisers. Under this heading we will accept suitable 

 ad's limited to 2, 3, or 4 lines at the following rates: 



2 lines for 24 issues and Gleanings one year $.5.00 



3 ' " ■' 7..50 



4 " " 10.00 



Cash in advance. Ad's can be changed only during 

 the first issue of January, April, July, and October. 

 It is intended that only bona-fide notices offering for 

 sale bees, queens, or bee-supplies, and offering honey 

 or wax for sale, or " wanted," appear under this head. 

 We reserve the right to reject or modify any ad, that 

 is not eligible to these special rates. Specify " Bee- 

 keepers' Directory " when sending order. 



Do you know what this offer means'r First, you can 

 place your card before Gleanings readers at less than 

 half our flat rate; 2. You receive Gleanings one year 

 free; 3. Your ad. will appear in nearly a million sepa- 

 rate copies of Gleanings. Just think of these op- 

 portunities to reach your prospective customers! 



This column is distinctly for the benefit of our 

 readers. It is maintained at a loss to us, as we could 

 fill the space with matter at our regular rate. 



This opportunity will doubtless be quickly grasped 

 by queen-rearers and supply-dealers whose advertis- 

 ing appropriations are limited, and who desire best 

 returns from a small investment; also by large adver- 

 tisers to supplement their regular advertisements and 

 to place their names in a department sure to be scan- 

 ned by the prospective buyer. 



LAST CALL. 



Our third photo contest is scheduled to close 

 November 1. As yet the entries have been 

 very light; and if you have a pictui-e of any 

 value you are almost certain of winning one 

 of our prizes. Look over the lot of pictures 

 you have. May be you have one — for in- 

 stance, a family group excelling those ap- 

 pearing in recent numbers. We should be 

 glad to get it. Thei-e are many views around 

 every bee-keeper's home that will interest 

 Gleanings' readers. If you haven't had 

 them taken yet, don't let this beautiful Oc- 

 tober weather slip by without doing so, and 

 enter them in ourcontest before too late. 

 See particulars in ad. on page 1333. 



The attention of our i-eaders is particularly called 

 to the advertisement of the Seaboard Air Line R. R. 

 on page 1279 of this issue. Our Philadelphia manager 

 lately called our attention to the importance of the 

 fair at Tampa, Fla., suggesting that we make a dis- 

 play of our goods there. While we were not able to 

 arrange for this, we are very glad to bring the fair to 

 the attention of our readers, as it will undoubtedly 

 afford an opportunity to judge of the resources of 

 Florida very much better than can be obtained in 

 any other way. The great attractions of the fair, 

 coupled with the exceptionally low rates made by the 

 Seaboard Air Line R. R., will interest a good many 

 of our readers who are thinking of visiting Florida. 



Did you notice the advertisement of the Youth's 

 Companion appearing on page i;K6? It is hardly nec- 

 essary to introduce this paper to the bulk of our 

 readers— they have all heard of it, and most have 

 read it one time or another. 



But are you a subscriber now? Perhaps you have 

 children in your family to whom it would prove a 

 source of unending delight. It's good reading for ev- 

 ery one. Its pages next year will include stories 

 from the pens of the best writers in the world. Write 

 for announcements or a sample copy. Better still, 

 subscribe. Mention Gleanings ivhen you write. 

 J^ 

 CIRCULATION OF GLEANINGS. 



A paper for bee-keepers must have bee- 

 keepers for readers. Conceded. 



And these gentlemen are exclusively bee- 

 keepers? No! 



The percentage of exclusive bee-keepers is 

 very small among those who keep bees. It 

 is safe to say that 90 per cent of Gleanings' 

 readers are directly interested in farming. 

 They live on farms. 



Gleanings is a technical paper. It does 

 not appeal strongly to children or the hired 

 help. It reaches the head of the home, and 

 it comes very close to him because of its 

 special character. 



^_See what a splendid medium Gleanings 

 is for the general advertisers catering to 

 farmers' necessities. It is doubtless as effi- 

 cient as a general farm paper having a much 

 larger ciix'ulation. We have had our adver- 

 tisers tell us so — and they know. 



CERTIFICATE OF MERIT. 



Gleanings was awarded a certificate of 

 merit by the Worcester County, Mass., Bee- 

 keepers' Association at their annual meeting, 

 Sept. 24—26, 1906. It is only one of the many 

 ways in which our subscribers and friends 

 show their regards for the magazine we are 

 making. We are trying to make Glean- 

 ings the best magazine of its kind published. 

 It is a pleasure to know when we are in a 

 measure succeeding. 



CLASSIFIED advertisements. 



Notice the arrangement of our classified 

 columns. We are going to make this one of 

 the most interesting and profitable depart- 

 ments in the paper. 



ADVERTISING - RATES 



Twenty cents per agate line flat. 



Classified columns— bonafide exchange or 

 want ads. — 15c a line, others 20c a line. 



Discount for cash in advance, 5?^; if paid in 

 10 days, %'i. 



No objectionable advertising accepted. 



Forms close 10th and 2.5th of each month. 



Guaranteed circulation per issue, 30,000. 



GLEANINGS IN BEE CULTURE 



MEDINA, OHIO 



