1412 



GLEANINGS IN BEE CULTURE. 



Nov. 15 



A Page with Our Readers and Advertisers. 



CLASSIFIED ADVRRTISEMENTS. 



It has been said, and most truthfully, that 

 "the classitied ad. set solid is the concen- 

 trated essence of advertising." It is the 

 hope of the small advertiser. Isn't there 

 something that you might sell? Haven't you 

 something of little value to yourself, which 

 yet may l)e very valuable to some one else? 

 Why not tui-n something useless into cash? 

 You can do it by inserting a two or three 

 line ad. in Gleanings. Remember our guar- 

 antee of money back if no results. Perhaps 

 you are engaged in some business that you 

 can not aiford to spend a large amount of 

 money on in advertising. Put an ad. in our 

 classified columns. If you have something 

 for bee-keepers, try a liner in our " Bee-keep- 

 ers' Directory." You will be surprised at the 

 results. Only $5.00 will pay for a two-line 

 ad. one year; $7.50 for a three-line, and $10.00 

 for a foux'-line ad. including a year's sub- 

 scription to Gleanings. You will find a 

 classified ad. the most profitable investment 

 you can make. 



-£? 



There has been some discussion lately in 

 "Stray Straws" regarding the fiireless cook 

 stove. In October 15th issue Mr. Root re- 

 plies to one of Dr. Miller's items as follows: 



Prom the number of favorable reports I have seen 

 of flreless stoves, I should say they were an un<iuali- 

 fied success, and a great fuel-saver. We are planning 

 to have one put in our house. 



We are referring all inquiries we receive 

 to the Fireless Cook Stove Company, whose 

 advertisement you will find on p. 1454. The 

 fireless cook stove is a very valuable addi- 

 tion to any kitchen, and if you are at all in- 

 terested we suggest you write the above com- 

 pany for information, mentioning Glean- 

 ings. 



j^ 



Oct. 1st we ran a four-line ad. for one of 

 our Michigan subscribers. He writes Nov. 8 

 as follows: 



The A. I. Root Co.:— YoM should find enclosed 80c 



to pay for the classified ad. I am very much pleased 



with the result. The first applicant purchased the 



bees, and I had lots to answer that were disappointed. 



Tii "Wood Bee-Hive Co. 



Lansing, Mich., Nov. 8. 



We know that our classified columns get 

 results. The offer we made some time ago 

 still holds good in these columns, viz., no 

 results, money refunded. 



During the winter, while other work is slack, farm- 

 ers turn their attention to fence-building. Bee-keep- 

 ers too should see to it that their bee-yard is securely 

 fenced, and thus avoid trouble by stock getting among 

 the hives and getting stung. A wire fence allows 

 hives to be placed close to the fence, as the wire does 

 not interrupt flight to any extent. When you are 

 studying the fence question, do not fail to write the 

 American Steel & Wire Company for information. 



You will find their ad. on page 1455. A letter to Mr. 

 Baaches will receive prompt reply, and the little 

 novel key-ring they offer looks very useful. 



WHAT DOES THE FARMER BUY ? 



Under this title, in a recent number of Jti- 

 dicious Advertising, is found an article worthy 

 of the attention of prospective Gleanings 

 advertisers. We quote in part as follows: 



A glance through one of the leading agricultural 

 journals published in the country shows column upon 

 column of advertising, but. with very slight excep- 

 tions, these are all on technical matters. 



There are many things, however, which might have 

 been placed in such a paper with a good chance of 

 bringing remuneration. Such things as instantane- 

 ous water-heaters, perfected furnaces and heating 

 apparatus, new varieties of kitchen ware, inexpensive 

 watches, new styles of furniture, gas stoves, mat- 

 tresses, porch-shades, correspondence schools, in fact, 

 the variety and number of things which might be 

 played up is legion. 



All of these articles are of a nature that wouldn't 

 interfere with the trade at the country store. The 

 farmer, of course, has been in the habit of buying 

 most of his necessities of life of the local general 

 merchant, and it would take a good deal of convincing 

 before he would break away from a long-established, 

 custom. It would be in the line of good business, 

 particularly if the copy were placed in those maga- 

 zines which he has been accustomed to consider 

 standard. 



As has been suggested already, the first move has 

 been made along these lines. It is a movement which 

 is bound to increase, and with the increase will come 

 a harvest to the general advertiser. 



Get the farmer interested in your goods. 



Doubtless over 90 per cent of Gleanings 

 readers are interested in rural pursuits. 

 Through Gleanings you can reach these 

 readers best. Give it a test, Mr. General 

 Advertiser. 



A manure-spreader is becoming a necessity on al- 

 most any modern farm. It's always advisable to 

 spread manure on the ground as soon as possible. A 

 mami re-spreader makes this work easy. The old way 

 of piling manure, then repiling in the fields, is ex- 

 tremely wasteful. On a fair-sized farm, a manure- 

 spreader will pay for itself soon. Look over the ad. 

 of the American Harrow Co., appearing on page 1454. 

 Don't you think they are making a good proposition':' 

 If we weren't sure they would give you a square deal, 

 and do just as they say, we would not let their ad. ap- 

 pear in Gleanings. If you are interested, drop them 

 a postal for their book. 



Great wads from little want ad's grow.— 



rinters Ink. 



ADVERTISING - RATES 



Twenty cents per agate line fiat. 



Classified columns— bonarfide exchange or 

 want ads.— 20c a line. 



Discount for cash in advance, 59fc; if paid in 

 10 days, 2*. 



No objectionable advertising accepted. 



Forms close 10th and 25th of each month. 



Guaranteed circulation per issue, 30,000. 



GLEANINGS IN BEE CULTURE 



MEDINA, OHIO 



