DVERTI5ING thrives m an 

 atmos^nere of ^ros^erity 



Its primary object is to make sales, to build business. The sunsbine of success ^vill awaken 

 in tbe minds of your prospective customers tbat bigb degree of confidence witbout wbicb large 

 selling volume cannot be achieved. In a word, it is tbe atmosphere created by your advertising 

 matter tbat incites confidence, forces admiration and arouses tbat impelling interest ^vbicb starts 

 tbe sale even before tbe copy is read. 



For tbese results we offer tbe inspiring appeal of INTERPRETIVE PRINTING, tbe art of 

 presenting, through tbe media of paper, type and ink, those qualities and ideals w^bich you cherish 

 for your company and your product, w^bile delivering a convincing message of tbe product itself. 

 It is the "Record" method of delicate suggestion. It imparts without proclaiming; it implies 

 without specifically declaring those distinctive, yet elusive, thoughts so often denied expression in 

 advertising. 



^^batever you are offering to the buying public, whether ra-w material or finished product, 

 bridges or boats, land or leather, silk or shoes or personal service. Interpretive Printing makes 

 your advertising effectively expressive. 



vve printed this hooh. v\/e tender you our 



COMPLETE "PRINTING SERVICE 



in presenting to your ;puh/ic the merits of your organ- 

 ization ana your product. 



WHERE IMPRESSIONS BECOME EXPRESSIONS 



THE RECORD PRESS 



PRINTERS 



JOSEPH K. ARNOLD, President 



525 S. DEARBORN STREET. CHICAGO 



Wabash 258 



COMPLETE 

 PRINTING 

 SERVICE 



68 



