



-Why Some 

 People Wear 

 Loud Colors 



The love of Color is strong within us all. From the beginning 

 man has been attracted by colors. The more primitive the 

 mode of life the more gaudy the colors, for people living closest 

 to nature adopt her primary colors. Observe the appeal of xed 

 to the American Indian, or the love of flamboyant display in 



the striking red, blue and yellow costumes of the peasants of southern Europe. 



As people progress they get away from the primary. There comes refinement, 

 binations — mixing of pigments — result in pleasing, restful, harmonious effects. 



Com- 



The appeal of lithography in colors is therefore easy to understand. Its source is 

 deep within men and women. And this appeal will never die if lithography keeps 

 pace with the advance of color refinement and progress. 



Some people in this country still wear loud clothes — some lithographs still shriek 

 — but they are the exception. The one which has the greatest attraction is that in 

 good taste — bold and compelling — but with ease and force of presentation. 



This class of lithography we like to design, to execute, not only because it is 

 artistic, but because it accomplishes the purpose — it impresses the idea which is 

 to be conveyed. 



EDWARDS & DEUTSCH LITHOGRAPHING CO., 



CHICAGO : MILWAUKEE. 



94 



