Novemljer 1, 101 i 



REVIEW OE REVIEWS. 



V. 



How to do Business 



by Letter, Advertising & Personal 



Salesmanship. 



A Practical and Scientific Method of Handling 

 Customers by IVIodern Salesmanship. 



Slierwin C'odv's new 

 Iniernational Coursi' on 

 " How to Do l)usincss by 

 l.fttei", Ach LM-li>int^, and 

 I'ersonal Salesiiiansliip," 

 is twenty lialt'-Iiours of 

 straii^lit talk iniu your 

 mind antl lican on 1 low 

 to Use Words so as to 

 Make People Do 'i'hinL;s. 

 I low to Deal with I lunian 

 Nature so as to det Ke- 

 sulis, how to plan and 

 carry out ,i Iml; success- 

 ful ca.npai_^"n, how to tmai 

 naiiiby - painhy, hasty 

 d lily letters into masterly 

 business bringers, how to 

 manage an otnce on a 

 scientific |)lan, how to 

 make an oiiiice assistant 

 \\orth ten times as nuu h 

 to himself and his em- 

 jjloyer, and any man or 



SHErRWIN CODY, 

 ness Scientist 



tlie Noted Busi 

 of Chicago. 



woman, gni 

 greater force foi 



or l)oy, in an\ business, a 

 sales and progi'ess. 



Sherwin Cody's new International Course, 

 greatly enlarged and perfected, goes right 

 to the heart of the subject of getting busi- 

 ness by sales, letters, and acberiising. with- 

 out a moment wasted, showing you at a 

 glance, in a most intensely practical way. 

 just what you need to know. A i artload of 

 instruction is not sent to y(ju at one time 

 tor you to aljsorb as b}' magic, biU you are 

 supplied with e.isy lessons for study in a 

 sane wav half an hour a week. \'ou'll 



digest e\er\' particle of 

 the information, learn it 

 in the best wa)-, and use 

 it next day. 



It is a clear, com])lete 

 Course of Instruction in 

 Modern Selling Methods, 

 1)\- which the business 

 manager can make hi.- 

 firm's letters ring with 

 trade-getting strength and 

 con\ iction ; the salesman 

 make his selling effort^ 

 keen, terse, and doubh 

 successful : the young 

 man ehwelop himself into 

 a power with his em- 

 ]jlo>'ers ; the young woman 

 an.vious to succeed, make 

 herself of greater value in 

 her work, and enal)le 

 exeryliody undertaking 

 the Course to write letters, 

 pre]jare advertising, and 



sell goods witli sciinitirtc certainty m 

 style and character that commands. 



the 



Write To-Day for Free Booklet, 



giving full particulars and instances of how 

 others have succeeded : how a boy's letters 

 brought ^8o,ooo worth of business in one 

 year : how one man more than doubled his 

 business witliout increasing his expenditure ; 

 how young people have taken this Course 

 and quickly risen to high-salaried positions. 

 Send at once, and see vuhat Sherwin 

 Cody can do for you. Address your letter to 



SHERWIN CODY of CHICAGO, 73 Challis House, Sydney, N.S.W. 



Thank yoii for tueutioiiing the Review of Reviews wlieu writing to advertiser* 



