62 Hoiv to Pay for llic War 



traders' offices, both here and in the Tropics, and know 

 exactly the shiploads of enamelware, china, earthenware, 

 glass, lamps, and thousands of other household and estate 

 supplies, as well as machinery of all kinds that went out 

 regularly from the Continent, all of which could just as 

 well and far better have gone from here. The cost may be 

 a little higher, but the quality is far superior, and since the 

 freight, charges and insurance, and all the expenses of 

 transport up country on the other side are the same on the 

 cheap rubbish (which often arrived leaking and broken) 

 as on the fair-priced and strong, useful articles that were 

 made to last, even in the Tropics, a benefit out of all this 

 evil may still accrue to British makers if this War elimi- 

 nates the trade in cheap rubbish, and substitutes well-made 

 articles that will last a fair time and still cost reasonable 

 prices. The only thing needed to extend such a trade 

 are the banking facilities asked for further on when a 

 "banking machine" similar to those splendidly managed 

 concerns which have helped to make Germany what she 

 is, is described and we ask that similar facilities be 

 extended to the small manufacturers and traders under 

 the Union Jack. 



We appeal, therefore, to engineers, manufacturers, and 

 traders generally not to pull back on account of the War, 

 but to press forward more vigorously than ever and make 

 hay whilst the sun shines in the Tropics if not over here, 

 and take this heaven-sent chance to place out British goods 

 of British quality on the African Continent, Latin America, 

 South Seas, Asia, Malaya, &c., where we fear hitherto 

 they have not been as prominent a feature in the shops 

 and stores overseas as we should have liked them to be. 

 In doing so they will help the Empire, keep their work- 

 people and staff going, and also help themselves at the 

 same time. 



This is "Great Britain's opportunity," the London 

 Evening News told us a few days after we had circularized 

 English manufacturers on the matter, because : — 



"Germany has supplied Argentina with 23 per cent, of 

 her imports in spare parts of machinery, 40 per cent, of 

 her imported electric wire cables, 51 per cent, of her 

 galvanized wire, 41 per cent, of her jewellery, 74 per cent, 

 of her dynamos and electric motors, 27 per cent, of her 

 spare parts of carriages and automobiles, 34 per cent, of 

 iier tramway material, 61 per cent, of her household 

 utensils, 49 per cent, of her glassware, and 26 per cent. 

 of her copper manufactures." 



