142 THE MILK QUESTION 



the medical profession and the well-to-do citizen, whom 

 we would expect would eagerly favor and foster such a real 

 step in the march of progress. Unfortunately, however, 

 the medical profession does not always see its responsibil- 

 ities in its broadest light; further, the patrons of certified 

 milk are not especially the rich people, who perhaps are 

 rich partly because they do not buy certified milk. 

 Pearson states : 



Certified milk producers are pioneers. . . . Producers of certi- 

 fied milk deserve much credit for what they have done in bringing 

 about better methods of milk production. They deserve credit 

 forwhat they have done in educating the public to appreciate the 

 value of clean, wholesome milk; it is largely due to their efforts 

 that we find a more general demand for milk of better sanitary 

 quality accompanied by a willingness to pay a fair price for such 

 milk. This is noticeable in the slightly increasing sale of certi- 

 fied milk; it is still more noticeable in connection with milk being 

 sold on the general market. Dairymen who produce milk of fairly 

 good sanitary condition are beginning to receive a little better 

 price for such milk than those who give no special attention to 

 cleanliness. 



The name "certified milk" lacks the charm and attract- 

 iveness that favor popularity. The term is technical and in- 

 complete, for it requires an explanation in order that persons 

 may know it is milk produced under very special condi- 

 tions which are certified to by a medical milk commission. 

 The average man does not know who certifies it or how. 

 Even physicians do not always have a clear understanding 

 of the term "certified milk." It should be remembered that 

 the movement is young. The first certified milk was pro- 

 duced but eighteen years ago. The movement is growing, 

 not only in our own country, but is extending abroad. 

 Other names have been suggested to take the place of cer- 

 tified milk, such as "guaranteed milk," "baby's milk," etc. 

 In fact, in a few instances milk not certified, but sold under 

 special names, such as Walker-Gordon laboratories, guar- 



