8 



THE MODERN MILK PROBLEM 



Cost of Living 



In the past year 5 leading food products 

 risen in cost at an average of 



64% 



Potatoes advanced. 

 Beans advanced. . . 

 Codfish advanced.. 

 Eggs advanced.... 

 Butter advanced... 



,.1147o 

 .. 67% 

 .. 50% 



MILK 



has only 

 advanced 



11% 



The answer is use 



Milk 



A Complete Food. 

 Clean Pure Safe 



FIG. 2. COMMERCIAL APPEAL ON ECO- 

 NOMIC GROUNDS 



This, if accurate, is 



useful kind of advertising based on the 

 importance of milk as a food. 



or evaporated milk. 

 Substances of less 

 dietetic value are 

 likely to be substi- 

 tuted in cookery, and 

 its use as a table ar- 

 ticle may be stinted. 

 At the same time a 

 certain, increase in 

 price may be inevita- 

 ble, especially when 

 prices are going up 

 all around, as they 

 are at present writ- 

 ing. This question 

 will be further con- 

 sidered in later chap- 

 ters. 



Science and Ex- 

 perience 



The scientific de- 

 ductions from the fig- 

 ures for food values 

 and prices are con- 

 firmed in the ordi- 

 a legitimate and nary widespread use 

 of milk. About one- 

 sixth of the total food 



of the average American family is furnished by milk 

 and its products. 3 The average per capita use of milk 

 (as such) in the United States is estimated by the De- 



