106 THE MODERN MILK PROBLEM 



RAW OR PASTEURIZED MILK 

 WHICH IS THE SAFER? 



You insure your life against the time when accident 



or sickness may occur. 

 You buy safe milk against the time when other milk 



may spread disease. 

 Because you have been fortunate in keeping well 



does not mean that you do not need safe milk 



right now. 

 One man delivered milk for 30 years and his customers 



were safe until an epidemic of typhoid fever was 



traced to his supply and 295 of his customers 



were made sick and 10 died. He delivered raw 



milk. 

 An epidemic of disease has never been traced to 



Perfectly Pasteurized Milk. 

 's Milk is Perfectly Pasteurized and is 



Pure Clean Safe. 

 The cheapest form of life insurance for yourself and 



family 's Milk. 



-'s method of Perfect Pasteurization does not 



change the taste of milk, nor alter its digesti- 

 bility. It makes the milk Safe. 



Safeguard the health of your family by using 



'S PERFECTLY PASTEURIZED MILK 



" It costs you no more than unsafe milk " 

 A postal will bring one of our representatives to 



explain our methods and show you our plant in 



pictures. 



Visit Our Milk Depots 

 Order of our drivers, write or telephone 



FIG. 13. COMMERCIAL APPEAL ON SANITARY GROUNDS 

 This newspaper advertisement emphasizing the value of pas- 

 teurization has a publicity power not attained by many 

 health bulletins. 



In 1907, Health Commissioner Lederle of New York 

 City took the position that practically universal pas- 

 teurization must be insisted upon. In spite of con- 

 servatism and prejudice, expert sentiment has steadily 

 grown to favor this view. The consensus^of the best 



