COOPERATIVE ORGANIZATIONS 297 



nor accomplished much, but after about thirty years 

 of evolution in organization, not less than 75 per 

 cent of the fresh and cured fruits are sold and dis- 

 tributed cooperatively by the growers thereof. In 

 this thirty years' war California has not only ren- 

 dered sure her own future in large production, but 

 has set tlie pace for similar movements in all the 

 large fruit regions of the United States. This attain- 

 ment is the culmination of more than sixty years of 

 broad conceptions, of clear foresight, of sustained and 

 resolute effort and of investment of everything which 

 makes for cultural and commercial success. Some 

 measure of the attainment can be found in the facts 

 that the fruit industries of California cover not less 

 than one-fourth of the total value of the fruit indus- 

 tries of the United States and that California's out- 

 put of all fruits and fruit products is much larger 

 than that of any other single state. 



This achievement would have been altogether im- 

 possible if the traders' point of view had not been 

 resolutely rejected by the producers. The effect of 

 one concrete fact is indisputable: five leading fruit- 

 growers' organizations expended $1,780,000 for pro- 

 motive publicity purposes in 1919, thereby develop- 

 ing a consuming demand which engendered prices 

 beyond expectation. 



METHODS OF COOPERATIVE ORGANIZATION 



Readers who study the list of cooperative organiza- 

 tions for agricultural purposes in Appendix J (page 



