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of 18 to 1, but no one claims that bread is eighteen times as abundant. 

 The truth of the story is that we have made mechanical improvements 

 faster than we have learned how to use them. We have the units, but we 

 have not correlated them, and like Dr. Spillman's farm, they are in need 

 of readjustment. I have full faith that in the near future we will have a 

 great increase of the efficiency movement which will enable us to better 

 utilize so many of our new units. We have all of the machinery for a 

 greatly cheapened factory production, a greatly cheapened farm production, 

 and a greatly cheapened carrying of the goods between factory and home 

 and farm and home. It is merely a task of organization and efficiency. 



Transport and marketing afford us our present greatest and most 

 monumental waste. We boast of the great speed of modern transportation, 

 but one of its chief results to date has been to get consumers and producers 

 so far apart that much or most of the crop is wasted. We have men telling 

 us with good grounds that the farmer gets but 35 cents of the consumer's 

 dollar and the goods the consumer gets for his dollar are somewhat deteri- 

 orated in transit. Here is a great work for the efficiency expert. We have 

 railways and trolley freight, motor trucks and parcels post, and now to 

 utilize all these things we must, like the Dane, standardize production 

 and make marketing so honest that we can buy a package without looking 

 at it. We all know what is inside of a package of Uneeda Biscuit, but 

 most of us are afraid to trust an egg or a barrel of apples until we break 

 it open, after which we take two looks and a smell. A Philadelphian now 

 needs to be able to buy a package of Chester County Farmers' Association 

 eggs and be willing to eat them with his eyes shut. We should buy Bucks 

 County Association sausage and scrapple with equal confidence. We 

 should be able to get Jersey beans in any of our houses before they have been 

 picked twenty-four hours, and be perfectly sure of that fact. We should 

 be able to take a package of oranges and apples from anjrwhere and know 

 that the names on the outside of them were absolutely correct. Further- 

 more, we should be able to do many of these things at wholesale and cut 

 out that wicked cost of the myriads of wasteful grocers' wagons that are 

 fooling around the streets with quarter-pecks and half-dozens of things. 

 Two ladies of my town, for one of whom I have the pleasure of paying 

 bills, recently took three hours in the city, and spent $62.00 each for 

 groceries. In one hour and a half they were transferred from freight car 

 to the family storerooms. The whole operation actually took less time 

 than would have been consumed by the ordering of the same amount 

 of goods piecemeal by telephone, and the total net savings for each woman 

 were over $10.00. We need to put in our cellars and pantries bushels of 

 potatoes and know whether they are mealy or soggy, sacks of peanuts, 

 sacks of pecans, sacks of walnuts, boxes of canned goods, and dried fruit, 

 cases of groceries, etc. All these things should of course go straight from 

 the farmers' and manufacturers' associations of producers to the city and 

 country association of consumers, There is no reason at all why the 



