CONSUMPTION 



107 



26. MODIFYING THE CONSUMER'S DEMANDS 



O) STIMULATING THE CONSUMPTION OF CITRUS FRUITS 1 



The Most Useful Fruit 



Here are some facts about lemons that all housewives 

 on't know, and they mean a great deal to your family. 

 n your own interest, don't pass this page until you learn 

 -hat they are. * * 



Lemons are used in hundreds of thousands of homes in 

 jur times as many ways as you probably use them. That's 

 ecause hundreds of thousands of housewives have found 

 ut through experience about their household convenience 

 nd healthfulness. 



They use lemon juice almost entirely in place of vine- 

 gar, as most famous chefs do today. They insert two 

 halves of lemons in fish and bake them with the fish to 

 get a delicious flavor. 



They use lemon juice to flavor innumerable other 

 foods. And the lemon flavor predominates in homemade 

 sweets. 



Try using more lemons in the 86 ways explained in the 

 Sunkist Lemon Book. See what you can do with lemons 

 in your home to make the household work easier and to 

 better the family's health. 



The World's finest lemons Sunkist are 

 grown in California the more reason why 

 American housewives should use them to the 

 utmost of their possibilities. 



For Sunkist are picked by gloved hands 

 under sanitary conditions, washed by machin- 

 r T"'7 TT7" 17* I~J I T ery, and sent to your dealer, tissue wrapped. 



1 he Worlds Best Lemons rf s. ywl iir^ n 



They arepractically seedless, firm, juicy , and 



GROWN IN AMERICA full flavored, with a beautiful color and bright, 



waxy appearance no finer 

 lemons were ever grown. So 

 see that you get SUNKIST 



Sunkist 



OTHER USES 



Sunkist Lemons or their juice can be 

 used also 



To make tough meats tender. 



As a liver tonic, diluted with water. 



As a mouth wash, slightly diluted. 



As a cleansing agent, for hands and 

 face. 



As a tonic for the scalp, in a shampoo. 



For the complexion. 



In the bath. 



To soften water. To make clothes- 

 washing easier. 



To remove stains. 



To clean silver, brass and glassware. 



Complete directions for these uses and 

 scores of others are given in our free 

 lemon book. Just send a postcard for it. 



Recipe for Sunkist 

 Lemon Pie 



Mix one and one-fourth cups of sugar 

 thoroughly with one-third of a cup of 

 flour and a little salt. Grate a little of 

 the rind from a Sunkist Lemon and mix 

 with the juice of the whole lemon and 

 add to the sugar. Beat three egg yolks 

 well, stir in a scant cup of water and 

 blend carefully with the sugar and lemon 

 mixture. Pour all into a pan lined with 

 flaky pie-crust (preferably a pan that is 

 perforated or made of wire) , add a table- 

 spoon of butter cut into bits, and bake in 

 moderately hot oven. 



Make a meringue of three egg whites and half 

 a cup of powdered sugar, with a teaspoon of 

 lemon juice. Heap onto the pie (after baking) 

 in large spoonfuls and brown slowly. Serve 

 when cooled. 



Save Sunkist tissue wrappers for beautiful silver premiums 

 Ask for the Premium List and directions. 



Foods 

 Made 

 Delicious 

 With 

 Lemons 



Be sure to send for our free 

 recipe book and try the de- 

 licious dishes described : piei ; 

 ices, cakes, cookies, puddings, 

 jellies, beverages, candies, etc 

 This book will surprise you 

 you'll regard lemons as in- 

 dispensable when you know 

 the many ways to employ 

 them. 



California Fruit Growers Exchange 



CO-OPERATIVE-NON-PROFIT 



Try these incomparable Orange Recipes. We will send "Sunkist Salads and Desserts," 

 a beautiful New Book Just Out to every housewife who mails this coupon 



The book is printed in full colors and describes many delightful ways to serve Sunkist Seedless Navel Oranges. The 

 :ipes were created, tested and tried by Helen Armstrong, the famous domestic science expert. Dishes even one-hall 

 dainty and delicious are suggested in no other book of recipes that we know. . 



Here are new things new uses for oranges that you probably have never tried. Charming salads and enticing 

 'lesserts that the entire family will enjoy. All are inexpensive. All are easy to make. 



Clipped from current magazines. 



