no AGRICULTURAL ECONOMICS 



PUSHING PEACHES 

 WEEK OF SEPTEMBER 13 MAY BE DECLARED AS "PEACH WEEK" 



NEW YORK, September 3, 1915. The Peach Growers' Publicity 

 League, which organization came into being a few weeks ago for the 

 purpose of disseminating information on the peach crop so that the 

 consumer would know that there are plenty of peaches, at reasonable 

 prices, to be eaten, canned, and preserved, is making much headway. 



There is a movement on foot now to try to get the Office of Mar- 

 kets to endorse the third week of September as "peach week." This 

 department of the government has entered into the work of advertising 

 peaches with commendable vim. Late last week the department 

 issued something like 30,000 circulars to retailers of fruits and vege- 

 tables throughout the eastern and middle-western states. The cir- 

 cular stated that there were 5,598,000 bushels of peaches more this 

 year than there were last and pointed out the fact that peaches were 

 grown to eat, and, among other things, handed out this advice: 



Move peaches fast! Start your campaign immediately! 



Use peaches as "leaders," handling large quantities of them on a small 

 margin. This attracts the housewife, results in quick sales, reduces loss 

 through decay, and increases your profits. 



In every practicable way encourage your trade to buy in the original 

 package for canning. Display crates and bushels in your store so that 

 both the color and the price will be appealing. Every peach canned means 

 more sugar sold, and when the fruit is disposed of in the original package 

 it is easily and quickly handled with little waste. 



Advertise peaches. Herald the big crop and the low prices. Urge 

 your customers to can enough for two seasons. Insist on good stock from 

 your wholesaler. There is plenty of it. 



The press-agent department of the campaign is in the hands of 

 Mrs. Julian Heath, the president of the National Housewives' League. 

 Mrs. Heath has a great reputation as a press agent, so much so that 

 the daily papers are hardly passing an issue without something about 

 what the Housewives' League is doing to push the consumption ,of 

 peaches. The league is said to have 800,000 members and Mrs. Heath 

 is advising all the members to can their peaches now. 



The Peach Growers' Publicity League is getting out the advertis- 

 ing matter in the form of placards and circulars. It has disposed of 

 thousands of big pasteboard signs. Bunches of this literature have 

 gone out to growers in the country with instructions to ship them 

 back to their commission merchants with their [continued on p. 112] 



