112 AGRICULTURAL ECONOMICS 



consignments of peaches. The Housewives' League is distributing its 

 share among the retail dealers and the Office of Markets is also 

 putting out these signs. 



The National Housewives' League has instituted daily demon- 

 strations on how to can peaches. This was quite well advertised 

 locally and the housewives appeared at the headquarters of the league 

 in crowds this week for the purpose of learning the various ways of 

 canning and preserving the fruit. Demonstrations are made by an 

 expert in the employ of the Department of Agriculture. 



The Peoples Market, a new place in the Bronx, opened this week, 

 gave the Housewives' League free space in which to sell peaches to 

 the consumer. [Selection 260) on p. in.] 



27. RESULTS AND LIMITATIONS OF SUCH EFFORT 



O) INDICATIONS OF INCREASED CONSUMPTION 1 



FRESNO, CAL., September 3, 1915. Coast advices are to the 

 effect that the shipments of raisins to consuming centers at this time 

 are unprecedentedly heavy for the season. The fact that more 

 raisins are being shipped and consumed this year than ever before, 

 even though prices are on a reasonable basis and higher than they 

 have been at some times in the past, quite conclusively proves that 

 consumers are beginning to realize the particular food value of raisins, 

 and their pleasing flavor as well. 



During the past year hundreds of new ways for the use of raisins 

 have been published. The effect of this has been to give the increased 

 consumption of raisins which is now so evident. The use of raisins 

 is, after all, largely a matter of education. There is probably no 

 article of food which is so universally relished as raisins. This being 

 the case, all that is necessary to gain a very large consumption is to 

 educate the user to the many ways that can be used conveniently. 



The California Associated Raisin Company has very recently 

 announced its advertising campaign for 1915. This campaign is very 

 largely one of education, more than one of selling. 



Some years ago the Grecian government instituted an advertising 

 campaign for the purpose of increasing the consumption of raisins and 

 of currents. This advertising was immediately successful, just as 

 has been the case with the California advertising, and the annual per 

 capita consumption of this class of food in England was increased to 



1 From The Packer. 



