H4 AGRICULTURAL ECONOMICS 



Los ANGELES, CAL., May 13, 1916. G. Harold Powell, general 

 manager of the California Fruit Growers' Exchange, recently re- 

 turned from an eastern trip and reports general conditions for the 

 orange interests of California the best they have been for years. 

 Mr. Powell believes that new outlets have opened up for the dis- 

 tribution of California oranges and lemons, and that the demand is 

 increasing because of the quality of the fruit. He is also quite opti- 

 mistic in regard to the lemon situation. 



b) REACHING THE LIMIT 1 

 PEACH WEEK AT CHICAGO 



FRUIT ADVERTISED AND SPECIAL PRICES ESTABLISHED DEMAND INCREASED 



CHICAGO, August 13, 1915. Peach week was celebrated here this 

 week. Special prices, attractive placards, and publicity in the daily 

 papers were featured among the activities of those behind the cam- 

 paign. Mayor Thompson issued an official proclamation declaring 

 this to be peach week, and urging the co-operation of the public. 



A special price to the consumer of $i . 50 per bushel was made and 

 was posted on all the placards and displayed in the retail stores. 

 Arrangements were made along South Water Street to sell the grocers 

 at $1.25 per bushel. Housewives were urged to take advantage of the 

 heavy movement at the present time and save money through buying 

 by the bushel. 



Dealers along the street declared that the publicity undoubtedly 

 aided the demand a great deal, and said that an increase was felt in 

 the inquiry for peaches. A good many of them, however, claiim-d 

 that grocers took advantage of the fact that a special price had luvn 

 set and made an elTort to buy at lower than $[.25, some of them 

 forcing the price down as low as $i on good fruit. In a general way, 

 however, the idea proved a help to the situation and gave peaches a 

 lot of advertising that should result in an increased use of the fruit 

 from now on. 



CHICAGO HAS PEACH GLUT 



CHICAGO, September 17, 1915. Peach dealers found it rather 

 difficult to clean up every day this week owing to the fact that the 

 market was overstocked with all varieties of peaches. Prices were 

 very low and dealers asserted that this condition this year was brought 



1 From The Packer. 



