MARKET METHODS AND PROBLEMS 



531 



20.5 per cent represents the allotment to transportation; 1.5 per 

 cent the grower's cost of selling the jobber, and 41.5 per cent the 

 proportion represented by the jobbing and retail gross distributing 

 costs, the latter representing four times as much as the former. 



Consumer's 



Dollar 



This investigation brings out clearly that the most important 

 factor in the cost of distribution, next to the cost of transportation, 

 is the retail distribution, which represents one-third of the consumer's 

 dollar. The amount of the consumer's dollar represented by the 

 gross retail cost is four times the amount represented by the jobber's 

 cost. It is more than the proportion absorbed by the cost of trans- 

 portation and the jobber's cost combined. It is nearly equal to the 

 amount returned for the fruit on the tree, which includes the cost of 



