MARKET METHODS AND PROBLEMS 557 



in doing), I shall be better able intelligently to decide upon which 

 product first to concentrate. 



Singly and alone I can, of course, hope to do very little. My 

 chief success must come from winning and holding the earnest and 

 hearty co-operation of the producers and distributors; without their 

 support, failure is inevitable; with their support wonders can be 

 accomplished. The present is the first Market Commission created 

 in California and I am the first Market Director ever appointed in 

 California. I have no precedents to guide me. The work right from 

 the first hour must be creative and constructive in character. I 

 doubtless shall make my fullest share of mistakes, but I am sure that 

 my friends will regard them as mistakes of the head and not of the 

 heart, and I am also sure that I will earnestly endeavor to avoid 

 repeating the same mistakes. One of the avenues from which I hope 

 to obtain much support and much aid is along the lines of an advisory 

 board. This advisory board, as the situation now looks to me, will 

 be composed of fifteen directors of the California Development Board, 

 with its group of merchants, bankers, manufacturers, and transporta- 

 tion experts, to which may be added an equal number of representa- 

 tives of the organized producers of the state, from which joint group 

 a committee may be created to deal with each separate phase of the 

 problem as an aid and as advisors on the marketing commission. 



Undertaking this task as I do, with an open mind, I shall heartily 

 welcome all hints and suggestions, no matter how humble may be the 

 source from whence they come. I know that much will be expected 

 from the Market Director; I know that I myself have established for 

 him very high standards. If I can only in a remote way approximate 

 the expectations of the producers of the state and the standard which 

 I have established for myself, I shall feel that my work will not have 

 been altogether a failure. 



And now, as I go to the task assigned me, I shall give to it the 

 best that is in me. All that the years of my business training have 

 taught me, all that I have learned in many kinds of public service, 

 and all of the ideals which have guided me in both private and public 

 life, are hereby dedicated to this service. All that I ask in return is 

 some small recognition of the simple fact that I am trying to render 

 an exceptionally difficult service, and that I shall need the forbearance 

 and the support of all producers, distributors and consumers who 

 realize what the success of this new state commission market can be 

 made to mean to the entire state. 



