The Commercial Outlook. 27 



<arging his orchards or small-fruit plantations, and 

 in time there is a wide -spread revolt from general 

 farm practices to fruit-growing. The growing of 

 specialties, or perishable products, or those which are 

 essentially luxuries, demands the finer skill, the more 

 enlightened ideals, and the less fluctuating employ- 

 ments of an old or at least of a well -settled coun- 

 try; and it is in such areas, too, that the best 

 special markets are to be found. It has been the gen- 

 eral experience that when any area has fully committed 

 itself to the raising of any particular fruit, the busi- 

 ness is soon carried too far, and after a time a 

 revulsion and contraction have come. The lesson 

 is that mixed industries are best for any commu- 

 nity, and that it is practically impossible to reduce 

 the agriculture of any large region to a dead level 

 of uniformity. 



THE OUTLOOK FOR FRUIT-GROWING. 



Two sets of factors chiefly control or determine 

 the outlook of the fruit-grower: the personality of 

 the grower, and the prospective conditions of the mar- 

 ket. Few people appreciate how personal a thing 

 success is : yet everyone knows that any two persons 

 placed in the same physical and environmental con- 

 ditions, and given an equal chance, will arrive at 

 very various results in business. The real directive 

 forces are matters of character and personality, of 

 which the most important requisites seem to be lovo 

 of the occupation, indomitable energy, cool judge- 



