The Grower and the Consumer. 461 



ance, but had changed to a slightly darker brown 

 color. The flesh was sound and firm, and still re- 

 tained nearly its normal flavor. The grapes re- 

 mainded under the treatment until February 10, 

 when they were removed. At this date, nearly all 

 of the grapes were firm and plump, a few having 

 become somewhat shriveled. They had a peculiar 

 alcoholic taste, having entirely lost their normal 

 flavor. The flesh was very firm, and of a light 

 brown color. The above was, of course, a severe 

 test of the process for keeping fruit fresh, and 

 could not be considered a success. It is possible 

 that by placing the fruit in a cool apartment it 

 could be preserved for a considerable length of time 

 without any great expense." 



SHIPPING, AND REACHING THE CONSUMER. 



The grower and the consumer. The means to be 

 employed in reaching the consumer are such per- 

 sonal matters that little specific advice can be given 

 upon the subject ; and the suggestions which are 

 here made are not meant to apply to the buyers 

 of fruit, nor to those growers who sell their fruit 

 to itinerant buyers. It should first be said that the 

 fruit itself is the best business card which the 

 grower can have, in the long run. Fruit which is 

 well grown and well packed is already virtually sold. 

 If the consumer is convinced of the honesty and 

 good faith of the grower and the packer, then his 

 suspicions are allayed, and he is willing to purchase 



