462 The Principles of Fruit-growing. 



freely, and at a fair price. If the grower's name 

 is upon the package, it becomes a guaranty of the 

 quality of the fruit, and the consumer buys confi- 

 dently. If, in addition to this, there is some neat 

 and unique label attached to the package, the con- 

 sumer will be convinced that his grower is not 

 only willing to be responsible for the quality of the 

 fruit, but that he is also a man of business in- 

 stincts. It has recently been remarked that the 

 Canadian apples which are shipped into the Ameri- 

 can markets bring a better price than the domestic 

 products, and very largely for the reason that the 

 law demands that the fruit should be marked 

 "Canadian grown," and the grower ordinarily places 

 his name upon the parcel. The buyer in such case 

 knows who is to be held responsible for the prod- 

 uct in case it does not come up to his expecta- 

 tions. The time is certainly coming when an in- 

 ferior grade of fruit cannot be put upon the market 

 with profit. Competition is gradually increasing, 

 and it is only the better grades which can pay for 

 the expense of shipping and packages and selling, 

 and leave a margin of profit to the grower. 



The gist of the successful distribution and sell- 

 ing of fruit lies in searching out the best markets, 

 and then in finding out what the consumer wants. 

 This can be done only by giving as much atten- 

 tion to the market end of the business as to the 

 distinctly agricultural end of it. The grower who 

 expects to handle his own fruit directly should 

 visit the markets, and should take particular pains 



