DAIRYING 



37 



appearance of the butter is nearly as important as its flavor and 

 butter simply rolled up in a cloth is not so salable as the same 

 butte in a neat package or in a well-made one-pound brick. 



454. Wooden packages should not be jused a second time as 

 it is impossible to keep them clean enough and most of them 

 ar cheaply made with the expectation that they will be used 

 but once. 



Plates 13 and 14 Crates of Butter Packages 



MARKETING FARM BUTTER. 



455. Selling butter to the country store or a grocer in a city 

 is generally unsatisfactory as the price paid at the store must 

 be below the market price unless some particular customer has 

 taken a fancy to a certain make of dairy butter and is willing to 

 pay an advanced price for it. The only advantage a store sale 

 has over private customers is the saving of time in delivery. 



456. Supplying special customers with butter by shipping 

 or delivering directly to them is the most profitable way of dis- 

 posing of farm butter. In order to do this in such a way. as to 

 command a fancy price it is necessary to make butter of a uniform 

 quality and to deliver it regularly and promptly. 



