132 THE FARMER AND THE NEW DAY 



campaign "; as for clean milk or for rural health. It 

 is in reality a program for a definite goal that has to be 

 participated in by a good many agencies and many kinds 

 of services performed. For example, in a dairy cam- 

 paign, there should be plans for scientific research, 

 bringing up the quality of dairy cattle, or better meth- 

 ods of dairy farm management, or a system of milk 

 distribution that is valuable to the farmer, or advertis- 

 ing the food value of milk. Proper laws should be 

 passed and administered. No one agency could do all 

 this work, for it is partly educational and partly admin- 

 istrative. It means a combination, on some well de- 

 fined plan, of the milk producers' association, the milk 

 handlers and consumers, the agricultural college and the 

 farm bureaus, the state board of agriculture, and the 

 United States Department of Agriculture. 



It may be desirable also to organize the main fields of 

 agricultural effort, such as production, distribution, 

 country life, political interests, because each one of 

 these groups has special problems and cooperative in- 

 terests. 



It is probably clear to all that in organizing for ob- 

 jectives there must be the leadership of some agency or 

 group which will take the initiative in bringing together 

 all the agencies that will play a part in the work. The 

 whole program must be mapped out, an effort made to 

 find out just what needs to be done, what each agency 

 can do and how they will all work together for the com- 

 mon end. 



IV. ORGANIZATION BY REGIONS 



Prior to our entr?nce into the war, comparatively lit- 

 tle attention had been paid to the thorough organiza- 

 tion of the food production in any given region as a unit. 



