286 MARKETING 



grades ought never to be put upon the market in a fresh state, 

 but should be canned or made into jams, jellies, vinegar, and 

 other products. Every fruit-growing community ought to have 

 its canning plant, and the time will come when it will. Not 

 only will such a plant take care of the poor grades at all times, 

 but it will also take the good grades in times when the market 

 is glutted, and thus reduce the frequency of such depressions. 



QUESTIONS 



1. Discuss the effect of " quality " upon the marketing of fruit. 



2. Compare wholesale and retail markets. 



3. Show the advantage, to the grower, of selling in small quantities. 



4. What are the objections to selling through a commission man? 



5. What are the advantages of selling to a buyer at the orchard? 



6. What are the advantages of cooperative marketing ? 



7. What objections are there to this method? 



8. How should low-grade fruit be utilized? 



