CHAPTER XXI. 



ADVERTISING. 



DID you ever stop to think what a tremendous amount of time, 

 money, energy, brains, and a lot of other less important things, 

 are spent on advertising, on getting the producer and the con- 

 sumer together? And on making consumers out of non-con- 

 sumers ? The writer is not much of a Socialist as yet, but when 

 he thinks of the saving that would result if this one item of ad- 

 vertising were cut out by eliminating competition, he is tempted 

 to change over at once. So long, however, as the present arrange- 

 ment holds and every one who has anything to sell must depend 

 on his own efforts to get rid of it, advertising is going to be a very 

 important factor in any man's success. So strong is this factor 

 that it seems worth while to devote an entire chapter to the 

 subject. 



METHODS OF ADVERTISING 



There are innumerable ways in which one may advertise his 

 wares, but the following are among the best : 



A Name and a Sign. Have a name for the farm or the 

 orchard. The more distinctive and attractive this name can be the 

 more assistance it is going to be in advertising. But almost any 

 name will help. It serves to locate the goods, to make the con- 

 sumer remember where those fine apples came from. Having 

 decided on a name, put up a sign on the highway. Let it be an 

 attractive, artistic sign if you can, but even a plain, rectangular 

 board with the name on it is better than nothing. If the name 

 can have special local significance, and in particular if it can be 

 such a name as is not likely to be chosen by anyone else, so much 

 the better. The following are examples of good names: "Hill- 

 crest Orchards, " ' ' Fairview Orchards " ' * Seaview Farm, " " Bay 

 Road Fruit Farm. " 



A Farm Bulletin Board. Do some local advertising at the 



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