CHAPTER II. 



LOCATION AND SITUATION. 



Location is a term used especially to designate different sections 

 of the country. By it is meant the particular place which is selected 

 for the poultry plant with reference to markets and climate. 



Situation deals with more definite points in regard to planning 

 and lay-out of the plant, as position of buildings and yards. It 

 has to do with the selection of the particular site for the plant on 

 the farm chosen. The study of the situation of the plant is appli- 

 cable to all classes of poultry keeping, while the study of location 

 is not important to the farmer owning his own farm or to the subur- 

 ban poultry keeper who only keeps enough for his own use on land 

 already acquired. 



Factors in Location. The following factors have a definite 

 relation to the matter of location and should be considered care- 

 fully by the prospective investor: (1) Markets; (2) means of 

 rapid communication and transportation; (3) type of poultry 

 farming; (4) systems of poultry farming; (5) climatic and soil 

 conditions. 



As in every business, a location which is adapted to the needs 

 of the business is absolutely essential. Poor location has been the 

 direct cause of many failures. 



Markets. In the consideration of markets there are always two 

 factors which are antagonistic, namely, nearness to market and 

 price of land. The nearer to the city the business is located the 

 greater will be the amount of money required to be invested in 

 land. This is especially true where it is desired to locate on the 

 very outskirts of a large centre of population. Owing to the fact 

 that poultry products can be shipped reasonable distances by rail, 

 it is not always necessary to pay the price required for a close 

 proximity to market. 



It is very essential, with keepers of small plants who desire to 

 retail their products, that they be within short hauling distance 

 of a market which will demand the amount and kind of product 

 they expect to furnish. Such home markets can usually be found 

 in small towns or villages where the price of near-by land is not a 

 prohibitive factor. 



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