FACTORS IN LOCATION 43 



making a quick order for prompt delivery. This is especially 

 true in incubation and brooding, where injury to the heating 

 equipment may be quickly repaired, thus saving many dollars 

 from loss of chicks or eggs. 



Means of Communication. The following are the more com- 

 mon means of rapid communication, essential for the satisfactory 

 management of modern poultry plants in this age of competition : 

 (1) Rural free mail delivery, (2) local telephone, (3) long-distance 

 telephone or telegraph connections. 



Not only does the presence of these necessities aid in facili- 

 tating marketing, but farm values are greatly enhanced. By 

 free mail delivery better roads are induced. These make it 

 possible for the farmer to be much more prompt in all business 

 proceedings. They also help greatly to banish isolation, which 

 formerly was one of the greatest disadvantages of all the many 

 types of farming. 



Shipping Facilities. The site selected should be not far from 

 a suitable trolley line which carries freight, or a railroad freight 

 and express depot. The neces- 

 sity of transporting the prod- 

 ucts from the plant to the con- 

 sumer as quickly as possible 

 is thus met. The advantage 

 to be derived by having all 

 purchased feeds and supplies 



delivered by rail Within easy FIG. 30.-Rural trolley express, a conven- 



and quick reach of the plant J5 nt n mea . n8 of marketing poultry products. 



Trolley lines are near many poultry plants. 



is important. Two or more (Photo by Rhode island Co.) 

 competing lines within easy 



reach are to be desired, as a guarantee of good service at reason- 

 able rates. The presence of good roads between the farm and 

 depot should be sought, as the character of the load hauled is 

 governed by the poorest place in the whole road. The presence of 

 an interurban trolley system leading to a market centre is espe- 

 cially desirable, owing to the quickness with which the products 

 can be sent by trolley express if desired, and this usually with 

 very short haul at either end (Fig. 30). 



All poultry products are of such a perishable nature that a 

 long haul over rough roads to distant markets or shipping points 

 will so handicap the poultryman that he will find it impossible to 

 compete with others who haVe the modern advantages outlined 



