54 LOCATION AND SITUATION 



natural windbreaks are present, it is advisable to make plantings 

 of hardy evergreens near the different houses to break the force 

 of strong winds. The buildings for housing the birds should be so 

 located as to receive the early morning sun, and the windows so 

 placed that sun will shine directly into them during the entire day. 

 During some part of the day the sun should strike every part with 

 which the birds come in contact. 



An Attractive Appearance when Complete. The general ar- 

 rangement and grouping of the buildings should be such as will 

 give a pleasing appearance to the place as a whole when complete. 

 The general shape and character of all structures should harmo- 

 nize when finished. The largest and most attractive buildings 

 should be placed in the most conspicuous place, usually nearest 

 the highway, where they will give a solid appearance to the passer- 

 by. Usually they will be more conveniently located in such a 

 position. In a fancy or high-class breeding plant, and to a greater 

 or less degree on any kind of a poultry farm, the general appear- 

 ance of the plant as a whole will serve as advertising. If the indi- 

 vidual buildings and the group are neat and attractive in appear- 

 ance, the natural supposition is that care and skill are exercised 

 in the handling and breeding of stock. 



Adapting Business to Conditions. The farmer or poultryman 

 who began in a small way and has developed his business to a 

 large magnitude cannot now reconsider location. His present 

 location represents a large investment which it is impossible in 

 most cases to move. Future growth and development must be 

 adapted to the present conditions. It is more a question of what 

 branch of the business will be best suited to the present location. 



The preceding paragraphs in regard to location will help persons 

 so located to select that branch best suited to their circumstances. 

 It is only to the poultryman who is starting an entirely new enter- 

 prise or the one who has decided to move to a more ideal location 

 before greatly increasing his plant that the items of location are 

 important. In most instances it is a case of meeting present 

 market requirements rather than moving to others. For instance, 

 the production of market poultry combined with egg production 

 is found to suit market conditions in some sections and pay the 

 greatest return. In other sections the large markets may demand 

 broilers, or in many cases a premium is offered for ducks. In 

 either instance development should be along the lines required, to 

 the extent which the poultryman's capital and skill will warrant. 



