FROM PRODUCER TO CONSUMER 



425 



It is difficult to realize that, with a small or medium-sized 

 flock, a slightly increased selling price for eggs per dozen through- 

 out the year will result in a very decided total profit. For example, 

 150 hens laying 1,800 dozens of eggs, selling at 18 cents per dozen, 

 will produce an additional profit of $36 when the selling price of 

 each dozen is increased only two cents. 



WHOLE3AJZE ROUTE 



RETAIL ROUTS 



\JOSSER [ 



1 RETAIL I 

 STORE I 



CON-SU1VER 



FIG. 193. Chart showing the courses through which eggs may pass in going from the 

 producer to the consumer. A, The course taken by the great bulk of the "western" product 

 in reaching the eastern markets; B, the course taken by the eastern output in reaching New 

 York and other large centres of distribution; C, direct selling through the retail store; D, 

 the hotel and restaurant trade; E, products going direct from producer to consumer. 



From Producer to Consumer. It is interesting to note the 

 many channels of trade and the great number of hands through 

 which every shipment may and usually does pass before it 

 reaches the consumer. Figure 193 is a diagram portraying the 

 different courses which poultry products may take. 



