436 



MARKETING THE PRODUCTS 



The stenciling of the shipping case or box is advisable; for 

 if a superior product is always shipped in such a case, there will 

 naturally be an increasing demand for it, and the trade-mark 

 becomes the symbol of quality and a selling card for the eggs. 

 If a guarantee is once given, the shipper must be careful never 

 to ship anything below the standard, for a few inferior eggs 

 will do more harm than years of careful selection can undo. 

 A neat, durable, attractively labeled case is an excellent invest- 

 ment (Fig. 197). 



Shipping. Eggs should be shipped frequently, especially 

 during the summer, the frequency depending largely upon the 

 output. If held for considerable time, one to three weeks, 



FIG. 197. A popular method of packing eggs for shipment. A, Well-built 2x6 car- 

 tons used in the producer-to-consumer trade. The trade name should guarantee the quality. 

 B, Substantial case filled with high-grade eggs. The cartons should be sealed, to protect 

 the guarantee. 



according to the season, eggs deteriorate rapidly, and are then 

 termed " helds," which bring a much lower price. Even in cold 

 weather it is well to ship at least once a week, in order to guard 

 against freezing, or overheating, if the eggs are kept in a warm 

 room to prevent freezing, as is often the case on a farm. Eggs 

 should always be shipped by express, the charges to be collected 

 from the receiver, for he is in a better position to recover 

 damages from the transportation company in case of breakage. 

 It is very difficult to recover anything from the company 

 because of delay; hence, the necessity of studying train schedules, 

 and, if shipment can be made by several routes, determine which 

 is the best, and the best time for loading. The shipment should 

 start as soon after loading as possible. It is a good plan to send 

 the consignee a postal card apprising him of the shipment, so 



