62 BY MEADOW AND STREAM. 



and the Waverley Pen, are they not all a boon and a 

 blessing to men ? In past days it was said that "good 

 wine needed no bush," but in these days good pills 

 and good soap need a deal of PUSH. Bold advertise- 

 ment they must have they must make a noise in the 

 world, or humanity will suffer. When a rosy-faced 

 maiden in the far away Devonshire lanes bids him 

 good morning, and modestly asks your hon. treasurer 

 if he has used Pears' Soap, you may be sure that the 

 sweet lassie has used it herself. If Pears has not yet 

 invaded our meadows, he has gone much further. 

 He has invaded the hearts and the cheeks of our 

 Devonshire lasses and helped to make them rosy. 

 Personally I am not much interested in these things. 

 I have used Pears' soap, and found it good. I have 

 never taken a Beecham pill, nor bathed in the sea 

 from a Beecham machine, nor floated in the air in a 

 Liver Pill balloon ; but I am happy in feeling that I 

 can bear the infliction of their country advertisements 

 with an equal mind. This is the age of "bold 

 advertisement," but it is nothing to that which looms 

 in the future ; for is not the time approaching when 

 the very clouds that low r er above our houses will be 

 made radiant and gorgeous with awful signs and 

 wonderful advertisements? Like influenza, it is a 

 disease of the age, and cannot be suppressed the 

 people will have it so. Nothing will be bought in the 

 future until it has first been hung up in the sky for all 

 men to gaze at. 



