Animals that Advertise 



r 



THE literal meaning of the expression to 

 advertise is " to turn toward," and we 

 have stuck to it much more closely than 

 to most words derived from a foreign language. 

 Every man who issues an advertisement tries 

 to turn your attention, if not your person and 

 pocket, to him and his wares. Now, in this sense, 

 a great many animals are truly advertisers, fol- 

 lowing primitive methods. 



The first form of advertising was the one 

 still followed in barbarous countries and in some 

 of our rustic communities that of crying out 

 one's occupation, or wares, or whatever an- 

 nouncement is to be made. The voice of such 

 criers, alas ! is still to be heard in the land, and 

 strangers usually need to be told what the man 

 is saying ; but the crier's voice and the cadence 

 of the shout quickly become familiar to his cus- 

 tomary hearers. They are just putting an end 

 102 



