Animals that Advertise 



r 



to one of the relics of this practice in London 

 by stopping the cry of the chimney-sweeps, 

 which is only a long wail, the original words of 

 which were long ago lost and forgotten; and 

 this very year I heard them in the old town of 

 Stirling, in Scotland, telling the people when 

 certain excursion trains left on the railway. 



Another very early form of advertising, not 

 yet quite extinct, was the display of some sym- 

 bol of the business done, like the mortar and 

 pestle of the druggist, the uplifted hammer of 

 the goldsmith, or a more conventional symbol, 

 such as a green bough, to indicate a wine-shop 

 whence the proverb " Good wine needs no bush." 

 Now, one or the other, or both, of these meth- 

 ods are used by animals to make announcements 

 which they desire to publish. 



These announcements mainly perhaps alto- 

 gether fall under the heads of information to 

 the evilly disposed or careless to " keep off," 

 warning to friends of danger ; challenge to the 

 prize ring; and desire for a mate. The mar- 

 riage advertisement, indeed, is one of the oldest 

 and most ubiquitous institutions in nature, in- 



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