44 MILK SURVEY OF THE CITY OF ROCHESTER 



Should a child who has ordered milk fail to take it as arranged, 

 through having changed his mind and spent his money for candy or gum, 

 or something else that appealed to him, they let him understand that an 

 order is an order and that he is required to pay the following day. In 

 this way the child receives valuable training in the importance of doing 

 as he agrees to do. 



The Children's Committee sells the checks to those who buy milk. 

 They check up the amount of cash received against the number of milk- 

 checks sold; also the number of milk checks received against the number 

 of bottles issued. They put up the cash for deposit with the bank. They 

 make out the deposit slip. This is part of their arithmetic and business 

 training. 



"Within the first six months of supplying milk to the children at 

 school," says Dr. Brown, "the teachers found that their efficiency in the 

 school work had increased two and a half per cent. Restlessness and 

 fidgeting seemed to disappear. Their power to give attention was in- 

 creased. The plan has now been in operation for nearly four years. At 

 the end of the fourth year, we intend to tabulate and publish the results. 

 Covering such a period of time they will be conclusive. 



"It is not merely the children of the poor who have benefited. It is 

 a well known fact that children of families in comfortable circumstances 

 receive far less milk than their growing bodies need. When we began 

 supplying the poor children, the parents of the others awoke to the de- 

 sirability of their offspring having milk at school. It was to meet this 

 demand that we began selling the milk checks to those who could afford 

 to pay. 



"From this starting point public interest in milk has been awakened. 

 Not only N in the schools but also in the homes has the per capita use of 

 milk been increased. I question if any other city in the country is con- 

 suming as much milk per capita as Seattle." 



