MILK SURVEY OF THE CITY OF ROCHESTER 223. 



size of milk can, for the purpose of reducing the cost of handling milk 

 cans and increasing the efficiency of the washing and sterilizing of milk 

 cans. 



Ill 



RECOMMENDATIONS TO MILK DEALERS 



1. It is recommended that the milk dealers of the City of Roch- 

 ester immediately take steps to centralize the business of milk distribution 

 under their own auspices for the purpose of demonstrating to the City 

 of Rochester that under such centralized system they can render to the 

 city a service which will handle the product in such a sanitary and 

 economical manner that their service will furnish satisfactory safeguards 

 for the public health of the city. Only by rendering such efficient service 

 as this can the milk distributers hope to retain the business of milk dis- 

 tribution in the hands of private capital, and avoid the establishment by. 

 the city of complete municipal control. 



The advantages to be gained by the milk dealers under such cen- 

 tralization, including economies in freight, hauling, plant operations, 

 delivery, office charges, purchase of supplies, all other expenses, and 

 administration charges, have been pointed out in detail in the previous 

 pages in this report. 



IV 

 RECOMMENDATIONS TO MILK CONSUMERS 



1. It is recommended that every parent or guardian of children 

 secure not less than one quart of milk daily for the use of every growing 

 child in the City of Rochester, and that those persons who are informed 

 regarding the vital necessity of milk and other dairy products in the 

 diet of the child make it their business to convey this information to those 

 less well informed, and that, through women's clubs and other consumers' 

 organizations, publicity be given to the food value of milk as compared 

 with other food, even at present prices, and that all of the consumers of 

 Rochester be made to realize that there is no substitute for milk in the 

 diet of the growing child. 



2. That milk consumers co-operate in reducing the loss on milk 

 bottles by promptly returning to the milk dealer all milk bottles delivered 

 to them, and that they also reduce the cost of bottle washing by return- 

 ing the milk bottles in a cleanly condition. 



3. That milk consumers co-operate in reducing the cost of collect- 

 ing milk accounts by promptly paying the milk dealer for all milk re- 

 ceived. 



(In many cities of the United States and Canada a milk ticket system 

 is used. The milk consumer pays cash for milk tickets in advance, thus 



