356 THE MILK SITUATION IN THE DISTRICT OF COLUMBIA. 



got into proper working order. It could hardly fail to be profitable with such 

 cheap and excellent transportation at hand. 



As to the real estate development, it would only be necessary at first to 

 devote a little attention to the laying out of suitable roads, planting trees, etc. 

 Now and then a desirable tenant would be found who would put up a good 

 house somewhere on the place. One would help others, and in course of time 

 it might be necessary for the dairy farm to move a little farther into the coun- 

 try. Then the process could begin over again. The strength of the plan lies 

 in the fact that the company could afford to wait. 



HERBERT P. CARTER. 



P. g. With regard to the particular merits of the country indicated above 

 for real estate apart from the obvious value of Mount Vernon and the present 

 means of communication it should be recalled that Congress has already 

 appropriated $10,000 for the survey of Mount Vernon Avenue, and that Vir- 

 ginia has already voted that its claim on the United States Government of 

 $200,000, when recovered, should be devoted to the construction of this road. 

 It would seem certain in any case that the making of a splendid road between 

 Washington and Mount Vernon is only a question of time. The Daughters of 

 the American Revolution and other influential bodies are interesting themselves 

 in the scheme. 



MANOR DAIRY Co., 

 Arlington, Va., November 7, 1910. 

 J. L. WILLIGE, Esq. 



DEAR SIR : Miss Hurn was with us yesterday and told me that you were going 

 into the question of modified milk. There is no reason why modified milk 

 should not form part of the trade on our proposed large dairy. The formulas 

 could be made up and bottled at the farm and delivered from door to door with 

 the other milk. In this way the babies would get the morning milk in the 

 afternoon and the afternoon milk in the morning as efficient a service as could 

 be organized. By bottling at the farm and delivering in the usual course of 

 business, the price could be made as low as that charged by the Straus Labo- 

 ratories now, yield a reasonable profit, and give the parents the advantage of 

 delivery to their homes. The only possible objection that Miss Hurn saw was 

 that of breakage in shipment. This, of course, is easily overcome by proper 

 packing. 



I think you know that we have shipped the milk for the Straus Laboratories 

 since they opened last spring. 



I am, yours, truly, HERBERT P. CARTES. 



ARLINGTON, VA., November 7, 1910. 

 J. L. WILLIGE, Esq. 



DEAR SIR : I saw Miss Hurn to-day, after giving you my letter on the subject 

 of modified milk, and she was emphatic in expressing the opinion that it would 

 be impossible to sell the various formulas at the price charged by the Straus 

 Laboratories and make any profit by it. 



I have never dealt in modified milk myself, so do not claim the same authority 

 for my figures that I would in other branches of the trade, where I have been 

 able to test them by actual experience. I will, however, give you the figures on 

 which I based my conclusion, only hoping that I am not troubling you with too 

 many details and too much of my own opinion. 



One thing, however, is certain. Modified milk could be handled more eco- 

 nomically by a concern which produced and delivered a large amount of ordi- 

 nary milk than by a concern which dealt in modified milk exclusively. 



Some such plan as that which I have outlined will provide the most efficient 

 and economical way of dealing with modified milk. 



Putting aside all considerations of charity, it might be good business to sell 

 modified milk at a very small profit in order to help other branches of the trade. 

 But it is my emphatic opinion that such a price ought to be placed on modified 

 milk as will allow a small profit to the dealer and place the trade on a business 

 basis. 



There are many families who, while anxious to get milk for their babies at 

 as reasonable a price as possible, would prefer not to be in receipt of charity in 

 any form, considering it injurious to their self-respect. Moreover, the milk 

 ought certainly to be delivered to their doors. Time is money, even to the poor, 



