Advertising and Salesmanship contd. 



PRICE 



Modern Publicity. 

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Practical Press Publicity. 

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Practical Salesmanship. 



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Principles of Practical Publicity. 

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Salesmanship. 

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The New Business. 



By HARRY TIPPER Net 8/6 



The Psychology of Advertising in Theory and 

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BUSINESS HANDBOOKS AND WORKS 

 OF REFERENCE 



Business Man's Encyclopaedia and Dictionary 

 of Commerce. 



Edited by J. A. SLATER, B.A., LL.B. (Lond.). Assisted 

 by about 50 specialists as contributors. A reliable and 

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Business Man's Guide. 



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Business Statistics. 

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Business Terms, Phrases, and Abbreviations. 



Net 3/6 

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Commercial Commodities. 



By F. MATTHEWS, B.Sc., A.I.C., F.C.S. . . Net 12/6 



17 



