SELECTING THE TREES 37 



eagerly took Romes that were offered beside 

 them. Now, be it known, the Doctor Matthews 

 is a local variety, grown only by one man who 

 " discovered it." It is probably a new sort en- 

 tirely although there is a Doctor Matthews 

 listed by the Pomological Society. This apple 

 that I am discussing, however, is a wonderfully 

 fine dessert fruit. I doubt if any other apple 

 equals it for this purpose, not even my beloved 

 Stayman or the widely known Delicious. — Still, 

 it would not sell. You may say that if it is so 

 good it will create its own market. Perhaps — 

 ultimately, but I prefer to plant something that 

 either has a market or will be sufficiently ad- 

 vertised that its market will be made for it. 

 This situation is admirably illustrated in the 

 case of the Delicious. To begin with it was a 

 good apple but if its introducers had not backed 

 it up with a tremendous campaign of national 

 advertising it would not be to-day the leading 

 market apple of America. If you doubt that it 

 is the leading market apple I would only refer 

 you to any government market report — they 

 are published daily — where you can look up 

 the figure for yourself. Without exception you 

 will find this variety selling for more money 

 than any other sort listed. Its success is due 

 to that unbeatable combination of a really good 

 thing combined with the right kind of publicity. 

 The Doctor Matthews might be just as popular 



