HARVESTING AND MARKETING 145 



growers in this matter of marketing. So have 

 the vegetable-growers in many sections of the 

 South. The peach orchardists of Georgia are 

 well organized. While they can not "set 

 prices" they can at least see that their product 

 is not all shipped to one or two points to glut 

 the market. 



However, these are things that would require 

 a tremendous organization and I doubt if the 

 apple-growers of the country are ready to sup- 

 port such an undertaking. 



Small apple-growers will do well to develop 

 a direct to the consumer market. With the in- 

 crease of road facilities in this country nearly 

 every orchard is easily reached by automobile 

 from some near-by city. This auto trade is de- 

 veloping yearly and it bids to become a real 

 factor in the marketing of our fruits of all 

 sorts. It is to be encouraged as a good thing 

 from every standpoint as it gets fruit into the 

 hands of the consumer at a reasonable price 

 and still allows the grower a profit for his work. 

 Even those orchardists who never sell an apple 

 in this way are benefited by the system be- 

 cause it results in fewer apples reaching the 

 city markets and it is not to be supposed that 

 the "tourists" who buy fruit in the orchard 

 represent a very large part of the whole apple- 

 buying public. 



The whole question of marketing is one that 



