Oct., 1937] Eggs Under the Hammer 45 



9. Offers a good outlet for surplus eggs for some producers who 

 have special markets for part of then- supply. 



Disadvantages 



1. Submerges the identity of the individual to a certain extent 

 because a number is used on his product instead of a name. 

 Producers with a good product obtain some pleasure and more 

 benefit in using their own names. 



2. In some cases auction sale results in extra costs due to addi- 

 tional shipping and handling charges. 



3. Auction sale does not permit a continuous flow of eggs into the 

 market, as they are sold but twice each week. 



4. It is inconvenient to many buyers to come to the place of sale, 

 and yet a number of buyers at sales (in person) are necessary 

 for a proper price setting mechanism. 



5. Auction sales render a less . complete service than required to 

 hold many buyers. 



6. There tend to be too few buyers at auction sales when eggs are 

 arriving in large volume to move them to best advantage. 



Future of Auction Method in New Hampshire 



Just how important a place will the auction method of selling eggs 

 hold in the marketing of New Hampshire eggs in the future? Is it the 

 "last word" in marketing, is it just one step in the building of a market 

 program, or will it remain as one of many sales agencies? 



Auctions have served well in moving large quantities of goods brought 

 to a concentration point which is often near the production end. 



Many buyers, however, prefer to bargain directly with producers or 

 sellers. Some want continuous service or a different type of service 

 and will not patronize an auction as long as other services are avail- 

 able. It appears, then, that producers must furnish other types of 

 service if there is a demand for them or someone else will do it. 



If producers controlled a very large percent of the eggs, it appears 

 that such eggs could be moved through auctions very satisfactorily. 

 The auction sales could be held more frequently if volume and a more 

 continuous movement seemed advisable. Many buyers will need a 

 jobbing service, and the auction in production territory does not meet 

 their needs. Either auctions will have to control a large volume of 

 eggs and do a wholesale business or render other types of services es- 

 pecially to meet the needs of buyers of jobbing lots in the cities. 



Premiums on Heavy Weight Large Size Eggs 



While premiums for the heavier weights of large size eggs do exist 

 when considered on a dozen basis, the prices per pound are usually low- 

 er for the heavier w^eights. 



Some producers had previously been unable to obtain any premium 

 on some of the heavier weights. The sale on the auction of cases 

 properly marked by weight has, therefore, undoubtedly been advan- 

 tageous. 



The following practices may encourage better relative returns on 

 these heavier weights: 



