CHAPTER XXII 



ADVERTISING; PARTING REMARKS 



DURING my old days in the packing industry I 

 often had occasion to write advertising pam- 

 phlets, with some rather odd results. I recall that 

 when preparing an insert folder descriptive of what 

 were then in their infancy "fancy hams and break- 

 fast bacon," such as all packers put out now, and 

 advertise freely in newspapers and magazines, I was 

 stumped for a headline quotation or strong catch- 

 phrase. In many instances during my publicity work 

 the same thing had occurred, and when I had ex- 

 hausted all resources in search of an apt quotation 

 I wrote something myself, crediting it to some dead 

 author or great man, who could not come back to 

 denounce me. I knew that a thing credited to some 

 notable would have more force than if used as 

 original, and I felt that St. Peter would not stop 

 me at the Gate for it, and, if I did get by, I could 

 square myself with the harp-player to whom it had 

 been credited and perhaps make him believe that he 

 really did write or say it. I know it was a low-down 

 trick, but glance back over your own life, brother, 

 and '^cast the first stone" if you have never done 

 anything so bad. I heard Henry Ward Beecher 



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