June, 1940] Maekets for New Hampshire Berries 



15 



ceived more competition in late years from nearby growers who had 

 earlier locations. In Table V, data are given on first-of-the-season 

 and end-of-the-season sales over 30 years. Note that in the latter 

 15-vear period, late sales averaged higher in price than early sales, 

 l)Ut' in the earlier years early sales brought the highest prices. 



Retail prices to New Hampshire strawberry growers 



Over the past five years individual growers have averaged from 

 11 cents to 35 cents a quart for strawberries sold at retail, with a 

 five-year group average of 19 cents. 



CENT 

 30 



20 



lOOO 



500 



9-11 lt-14 IS-IT 18-20 £l-aS 242« 27-29 SO-2 S-5 *•» »-ll ie->4 15-17 19-20 21-23 24-2e 



JUNE JULV 



Fig. 4. Retail sales and prices for strawberries for ten small New 



Hampshire growers in 1938. 



(Note the strengthening of prices in the last half of the season). 



Retail sales of straw^berries in 1938 



The daily sales of ten small strawberry growers were averaged 

 for 1938. Retail sales started out at the highest prices of the sea- 

 son but dropped rapidly. The price level at the end of the season 

 was well maintained and a much larger volume was sold at those 

 prices. (Fig. 4). 



A price level of 20 cents a quart or more was maintained for 9 

 days at the beginning of the season, and 15 days at the end of the 

 season. 



The number of quarts sold at or above the 20-cent level was 258 

 at the beginning of the season, and 765 at the end of the season. 



The importance of sales of late berries is again demonstrated. 



Variation in retail strawberry prices 



Over 300 reports on retail strawberry prices were obtained in 

 1937 and 1938. Prices varied considerably in different sections of 

 the state. Those counties which had prices definitely above or be- 

 low the two-year state average of 19.3 cents per quart in both years 

 were : 



Above average 



Sullivan 23.8 cents per quart 



Carroll 22. cents per quart 



Coos 21.6 cents per quart 



Belknap 20.8 cents per quart 



Below average 



Hillsboro 18. cents per quart 



Strafiford 17.2 cents per quart 



Rockingham 16.8 cents per quart 



