June, 1940] Markets for New Hampshire Berries 13 



Picking dates 



Earliest picking date June 10, 1918 



Latest picking date Aug. 4, 1917 



Earliest peak date '. June 25, 1921 



Latest peak date July 16, 1917 



Most frequent peak date July 3 



Shortest season 1901 — 19 days 



Longest season 1918 — 50 days 



Lowest average price per season 1905 — 11.3 cents a quart 



Highest average price per season 1921 — 34 cents a quart 



Average price for 30 seasons (weighted)t • • 18 cents a quart 



Highest prices received 45 cents a quart in 1920-'21 



*Mi-s. G. E. Gay._ Charlcstow n, N. H. 

 tAlmost all jobbing sales 



Strawberry Prices 



Jobbing prices received by New Hampshire grow^ers 



Individual strawberry growers have averaged all the way from 10 

 cents to 25 cents per quart for jobbing lots of strawberries sold dur- 

 ing the past five years. Annual averages for all growers have ranged 

 from about 13 cents to 20 cents, with approximately 15 cents a 

 (|uart as an average for the five-year period. (See Table IV). 

 Strawberries do not move freely from one section of the state to 

 another because few sections have a large surpltts. However, prices 

 in different local markets do varv considerablv. 



Table IV. — Average jobbing prices per quart received by growers for strawber- 

 ries in New Hampshire, 1935-1939 



(Simple average prices) 



Range in 

 Years No. records averages Average 



(cents) (cents) 



1935 Z1 10-17 13 



1936 10 15-21.4 19.3 



1937 37 10-25 14.3 



1938 32 10-20 13.3 



1939 16 12.5 15.6 



Weighted average* prices based on fewer records for a four year 

 period were about one-half cent under the simple averages. 



Jobbing prices in New Hampshire 



The prices reported paid for strawberries by retail stores during 

 the local season in 1938 averaged 15.7 cents per quart as against 13.3 

 cents received by growers from jobbing sales. Probably retailers 

 tend to overstate the prices which they pay growers. A retailer in 

 estimating the average price wdiich he has paid is likely to omit 

 soiue "bargain" purchases in his calculations. Many of the retail 

 store reports were also obtained in sections with sm'all supplies and 

 high prices. _ More price reports were obtained from retail stores 

 than direct from growers. 



*A weighted average is one in which the quantity sold at each price is considered while a 

 simple average does not take the quantity sold into account. 



