May, 1909 



THE CANADIAN HORTICULTURIST 



III 



HA! HA! HA! 



"Well, I'm blest! So this is one of those 

 so-called metal roofing guarantees I've read 

 about," laughs the Wise Man of Metal 

 Town. 



"It certainly is a good joke, for it 

 doesn't really guarantee anything to 

 anybody, and isn't legally binding. 

 Ask your own lawyer and you'll find 

 I'm right." 



"Stripped of all its exceptions and 

 provisions I don't see how anyone 

 could be serious about it." 



"I go by what I know has been 

 done, not by what is promised. For 

 instance, I know that 'Eastlake' 

 Metallic shingles have been in use for 

 twenty-five years right here in Toronto, 

 where they're made, and that those same 

 shingles are in perfect condition now." 



"Just listen here a minute. I'm getting 

 serious now. The Metallic Roofing Company 

 began to make metallic shingles years before 

 anyone else in Canada. They were made 

 right when they were first made. The Metal- 

 lic Roofing Company have been continually 

 making new designs for ceilings and walls, 

 fronts and cornices, but as for shingles they 

 have never seen an improvement on the 'East- 

 lake' steel shingles which have been made, 

 laid and proven for twenty-five years." 



"I've noticed that most metal shingle manu- 

 facturers change their pattern so frequently 

 that I'm led to believe they, themselves, 

 haven't much confidence in their own goods. 

 Yes, they even change the name to cover up 

 some weakness in a previous product." 



"TWO OTHER PERSONS' 



The Metallic Roofing Co., Limited, 

 Toronto. 

 Simcoe. Ont.. April 9th, 1908. 

 Dear Sirs,— "We have handled your 

 'Eaetlake' Shingles for nearly a quarter 

 of a century. They have been on the 

 Court House. Free Library and other 

 public buildings in this town for 18 

 years. We have used very large quan- 

 tities during the past 25 years and they 

 have always given first class satisfac- 

 tion, and have never required any re- 

 pairs." 



(Signed) MADDEN BROS.. 



Tinsmiths and Hardware Merchants. 



SAY-SO'S ' 



Limited, 



'I'm prejudiced, you say? 

 prejudiced, but it's a prejudice founded on 

 years of active use of the metallic goods made 

 by The Metallic Roofing Company. It's an old 

 man's prejudice based on a long experience." 



"Write for booklet which tells more about 

 'Eastlake' Metallic Shingles. They are sure 

 proof against fire, lightning, rust or weather 

 in all climates. They are the easiest and 

 quickest to put in place and the most durable 

 when laid. If you send the measurement of 

 any roof an accurate estimate of cost will be 

 sent free." 



—The Philosopher of Metal Town 



The Metallic Roofing Co., 

 Toronto. 

 Looknow. Ont., April 9th. 1908. 

 Dear Sirs:— "I take great pleasure in 

 testifying to the good qualities of 

 your 'Eastlake' Shingles. We put your 

 painted shingles on our town h.Tll here 

 in 1885, 23 years ago. and although they 

 have only been painted twice since 

 that time they are in good condition 

 yet. I consider the lock on the 'East- 

 lake' the very best, and believe that a 

 roof covered with the galvanized 'East- 

 lake' will last for ever." 



(.Signed. TJIOS. LAWRENCE. 



Hardware Merchant 



The Metallic Roofing Co. 



LIMITED 



Toronto and Winnipeg 



Agents Wanted In Some Sections. Write 

 for detnjls. mentioning this paper. 



