204: Zessotis in Fruit Growing, 



CHAPTER VI 



BUSINESS MANAGEMENT OF THE FRUIT PLANTATION 



315. Importance of good business management. Suc- 

 cess in commercial fruit growing depends, perhaps, as much 

 upon good business management as upon the production 

 of good fruit, though this fact has not been generally real- 

 ized. 



Important as are the details of routine management, the 

 highest responsibility connected with the fruit plantation 

 rests on the person who determines its broader policy. The 

 best varieties to grow, the best methods of disposing of the 

 fruits, the best ways of treating the soil, the best imple- 

 ments to use, the best means of catering to the purchaser; 

 these and similar questions call for scientific knowledge 

 and business ability of the highest order. 



The subjects that may be properly included under the 

 routine business management are, in the order of their 

 importance: 1st, the marketing of the fruit, 2d, the man- 

 agement of labor and 3rd, the procuring of supplies. 



316. Book-keeping. An accurate system of accounts is 

 quite as essential to success in commercial fruit growing as 

 in other commercial occupations. The books should not 

 only show the cash receipts and expenditures, the resources 

 and liabilities, and the time of employes, but in many cases 

 they should show also the accounts with individual varie- 

 ties, orchards and fields. It is only by these means that 

 the business can be most wisely directed. 



