June 1941] Agricultural Research in New Hampshire 19 



Fertilizer companies have worked out a scale of charges which 

 gives consideration to the amount of various services offered, such 

 as credit, delivery, and quantity taken. 



A collection of data from thirty coal dealers in different localities 

 revealed that 60 per cent of the dealers offered cash discounts of 

 about $1 per ton ; 16 per cent a discount less than $1 per ton ; and 24 

 per cent no cash discount. Yard discounts were given by 78 per 

 cent of the dealers, 39 per cent giving yard discounts of $1 or more 

 per ton. 



Savings of 20 to 50 per cent over the quart retail price are possi- 

 ble in purchasing oil in cases or 5-gallon quantities. Considerable 

 savings are also possible in buying gasoline in large quantities. 



(Purnell Fund) 



Marketing Mcintosh Apples (L. A. Dougherty) 



Mcintosh apples were available in more New Hampshire retail 

 stores during November and December, 1940, than any other variety. 

 It was found, however, that the apples had often been roughly handled 

 and did not look attractive in the store show cases. Because Mcin- 

 tosh apples are easily bruised and cut, special care should be taken 

 with them. Much education appears to be necessary if the apples 

 are to be handled properly during the storage and marketing process. 



Slightly over one-half the deliveries of Mcintosh apples in De- 

 cember came from cold storage. A larger percentage of Mcintosh 

 apples moved from New Hampshire growers to local markets in 

 November and December than usual. This is partly the result of 

 high production in 1940, and in part because chain stores are taking 

 more Mcintosh apples direct from responsible growers. 



Buying and selling prices for 53 lots of Mcintosh apples in 

 Manchester were obtained in the period November 16 to December 

 31, 1940. The average purchase price reported by retailers was $1.43 

 per box. The mark-up averaged $1.07 per box. 



(Bankhead-J ones Fund) 



The Supply and Distribution of New Hampshire Milk (Alan Mac- 

 Leod and A. L. Erikson) 



In 1938, the station issued a publication on the first phase of a 

 trucking study conducted by Mr. MacLeod. Particular emphasis was 

 laid upon the charges levied for the transportation of milk, these 

 charges being analyzed in considerable detail in an attempt to de- 

 termine not only their amount but the bases upon which they were 

 set. Work on the second phase was completed in 1940, and a second 

 publication dealing with the reorganization of trucking routes was 

 issued. 



It should be emphasized that the reductions in trucking costs out- 

 lined in the above-mentioned publications are potentially within the 

 power of producers to bring about. Unlike some of the other costs 

 of distribution which are incurred at stages in the distributive process 

 far removed from the producer, the cost of milk trucking is usually 



