24 



New Hampshire Experiment Station 



[Bulletin 332 



In these markets, price data were obtained over as long a period as 

 possible, and in such detail that individual price records for each farmer 

 were secured. From these records, composite prices received for 3.7 per 

 cent milk at the farmstead were calculated. This was done to obtain the 

 price which actually was received by each producer at his farm, and 



Fig. 9. Outline map of New Hamp- 

 shire SHOWING AREAS IN WHICH 

 MARKET COMPETITION WAS STUDIED 



therefore, theoretically at least, the price to which he would react in de- 

 ciding whether or not to sell in a particular market. 



These price records, of course, indicated when a producer shifted 

 markets but supplied no information about why the shift was made. In 

 an attempt to answer this question, all producers were interviewed and 

 their reasons for selling to particular markets were obtained (insofar as 

 they were willing and able to give them). Finally all available data were 

 taken into consideration in the analysis. 



