MARKETING NEW HAMPSHIRE McINTOSH APPLES 



SOURCE 



SM1E COUNTY 

 ANOTHERGOUNTY 

 MOTHER STATE 



SAMt COUNTY 

 ANOTHER COUNTY 

 ANOTHER STKTE 



SWtt COUNTY 

 ANOTHER COUNTY 

 ANOTHER STATE 



BEFORE TAN-1 



TYPE OF STORE 



ID 



ujjj 

 O 



en 



c 



m 



AFTER TAN1 



E9 



I I I I I 



lTU 

 lTTJ 



-«- 



lTTP 



SOURCE 



SAHE COUNTY 



ANOTHER SWTE 



SME COUNTY 

 ANOTHU«,CO0NTY 

 MOTHER STATE 



Sf\K\t COUNTY 

 ANOTHER, COONTY 

 ANOTHER. STME 



Fig. 3. Sources ok Apples Purchased Early and Late in the Season by 

 Three Types of Stores. (Each box represents 10 per cent oe the apples 

 purchased.) 



chain received deliveries largely from Boston and Aver, Mass., hut 

 part of these apples were grown in New Hampshire. Another chain 

 made a policy of buying from local producers so long as they gave 

 good service from their own cold storages. Agricultural Service, Inc., 

 supplied apples from storage in Concord to a number of chains, and 

 some apples were furnished by a Maine co-operative. 



MARKET CONDITION OF McINTOSH APPLES 



The deterioration of apples from producer to consumer is great. 

 Defects are generally increased two- and threefold through handling, 

 with a corresponding increase in waste. This would seem to justify 

 the growers' claims that consumers are getting a far poorer product 

 than the growers are producing. Table 2 shows a comparison of the 

 quality of fruit at growers' storages with fruit in the market conning 

 from these same growers. 



In Various Types of Stores 



There was a striking difference in the condition of apples sold in 

 different stores. The fruit from one chain of stores had 57 per cent 



Table 1. Sources of McIntosh Apples for Six New Hampshire Cities, 1940-41 



City 



No. records 



Percentage coming from 



Same county 



Another county 



Another state 



4 



9 



57 



14 



37 



3 



96 



3 

 37 

 28 

 23 

 10 



