MARKETING NEW HAM I 'SHI RE McINTOSH APPLES 



Table 3. Condition of McIntosh Apples in Stores After Hauls 



of Various Lengths 



Source 



Out of State 



Distance over 



IS miles 10 



79 

 66 

 43 



75 



483 



4o. 



305 



566 



220 



14.1 



waste 



Number Punctures Small bruises Large bruises Per cent p . 



samples P er 100 per 100 per 100 surface 



fruits fruits fruits bruised 



New Hampshire 

 Hauled less than 



15 miles 77 



Hauled over 



15 miles 46 



Collected at grower 



storages 17 



poorer condition than that taken from cold storage. This may be ac- 

 counted for by the fact that the man having a cold storage or storing 

 his own fruit in cold storage gives it better care than fruit stored in 

 common storage receives. But both the quality of the fruits going in- 

 to the storages and the conditions under which they are kept are 

 factors here. 



About 42 per cent of the Mcintosh apples sold came from cold 

 storage in November, 51 per cent in December, and the bulk of those 

 sold came from cold storage from January on. The fruit received 

 from storage improved steadily in quality, in so far as mechanical 

 damage was concerned, from November until the end of the storage 

 season. Probably the grower first disposed of the fruit that was in 

 poorest shape, since such fruit is not worth giving space and care 

 during 1 the winter months. 



PERCENT] 



Later on the well-handled 

 fruit was brought out and 

 sold. ( Detailed figures in 

 Tables III and IV, Appen- 

 dix.) 



Apparently there was 

 also a gradual decrease in 

 the amount of mechanical 

 damage on fruit received by 

 the consumer from Novem- 

 ber to Vlarch. although there 

 was a very slight increase in 

 March. The best fruit is 

 placed in cold storage by 

 growers, and much of it 

 will come out in good condi- 

 tion when properly handled. 

 But these late-stored Mc- 

 intosh apples deteriorate 

 faster under the handling in 

 retail stores. (See Fig. 5.) 



RETAIL STORES 

 GROWERS STORAGE 



Fig. 5. Waste Found in Samples of 

 McIntosh Apples Purchased in Different 



Months 



